Associate Director, Data Strategy

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November 6

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Wpromote

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Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

201 - 500 employees

Founded 2001

📋 Description

• Serve as a thought leader on marketing measurement strategy, helping clients understand and operationalize advanced analytics solutions. • Lead cross-functional strategic engagements across MMM, incrementality testing, causal impact analysis, and holistic measurement frameworks. • Translate complex statistical concepts into actionable insights, recommendations, and value add for non-technical stakeholders. • Design and oversee robust measurement frameworks that span multiple solutions (MMM, MTA, lift tests, attribution, etc.) • Partner with internal teams (data science, media, strategy, client success, Analytics Engineering, etc.) to ensure alignment between analytical rigor and marketing objectives. • Work closely with paid media buyers to support analysis of performance measurement and utilize measurement solutions to define methods for optimizing campaign outcomes. • Run weekly project management sprint sessions with cross-functional technical teams on dedicated clients as needs emerge or evolve, seeing tasks through to completion efficiently to improve the overall cycle time on task completion. • Directly communicate with clients and internal stakeholders on data needs within your portfolio or tasks coming from the support queue. • Partner with Data Strategy & Analytics leadership to design processes to efficiently deliver cohesive Data Strategy & Analytics services across technical teams to clients and internal stakeholders. • Identify new measurement needs for our clients and work with cross-departmental teams to develop new solutions that can be delivered to clients at scale. • Coach mid-level Data Strategists by reviewing deliverables to ensure quality assurance checks and best practices are in place.

🎯 Requirements

• 6+ years experience working in digital media and marketing environment • 6+ years experience working with media data • Strong client-facing experience at a digital media or performance marketing agency or similar environment • Experience or familiarity with statistical concepts • Experience or familiarity with marketing analytics including Media Mix Modeling, Multi-Touch Attribution, and Incrementality Testing • Ability to collaborate with technical teams to define requirements for building data models and analytics for digital marketing by defining all the relevant KPIs and data sources, finding the best path for piping all relevant data into a database, and defining business rules for output in visualizations and advanced analysis • Strong proficiency in Excel, Google Sheets, and Google Slides • Excellent verbal communication skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences • Excellent project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously • Experience with Customer Data Platforms such as Tealium or Segment • Experience with Media Strategy & Optimization Methods • Familiarity with Data Privacy Regulations & Data Usage Guidelines • Experience with MarTech Architecture

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!