Marketing Operations Specialist, CRM Management

Job not on LinkedIn

November 15

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

⏰ Full Time

🟢 Junior

🟡 Mid-level

⚙️ Marketing Operations

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WSAudiology

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Healthcare Insurance • Retail

WS Audiology is a global company that provides innovative hearing aids and hearing health services. Operating in over 130 countries, WS Audiology is committed to enhancing quality of life and economic opportunities by restoring the miracle of hearing to millions of people every year. The company focuses on unlocking human potential with its cutting-edge hearing solutions, aiming to be the most innovative hearing aid company worldwide. With a workforce of 12,000 employees across 45 offices, WS Audiology fosters a collaborative and inclusive workplace environment, dedicated to serving customers and professionals with accessible and convenient hearing care products.

10,000+ employees

Founded 2019

⚕️ Healthcare Insurance

🛒 Retail

📋 Description

• Serve as the specialist for executing B2C digital touchpoints/audiences and marketing automation • Provide thought leadership and digital best practices to the overall marketing team around campaign communications, audience targeting through digital channels. • Manage daily operations of our primary Paid Digital Performance Agency. • Serve as the digital liaison in campaign creative meetings, translating platform insights into actionable creative direction. • Oversee hyperlocal marketing agencies, including campaign execution, budget tracking, and performance reporting. • Onboard and test new agencies and support digital channel testing and new channel expansion strategy and deployment. • Create and maintain GA4-based and campaign performance dashboards, assessing KPIs and ROI reports for leadership. • Prepare campaign calendar, deployment, overviews and optimization/best practice summaries across Direct Mail, Email, and SMS/MMS. • Manage paid media budgets, including PO creation, pacing, and in-platform budget tracking. • Support CRM campaign operations including list management, deployment, and automation setup. • Maintain marketing phone number assignments and update DNM/DNC files for print partners. • Validate client incentive requests and returns via CRM and coordinate with fulfillment vendors and center staff. • Work with copywriter and designer to develop and deploy manual email and SMS/MMS campaigns using approved assets and lists. • Coordinate UAT testing, validate campaign accuracy, and resolve reporting inconsistencies. • Collaborate with the digital team to manage URLs, QR codes, and landing page updates. • Participate in roundtables and workshops to enhance customer experience touchpoints. • Build, test, and deploy email marketing campaigns using ClickDimensions CRM. • Responsible for optimizing the platform, creating and managing email campaigns, audience development and segmentation, customer journey design, and implementation. • Own standard digital reporting, monitor website and digital channel performance, analyze trends – providing analytic reporting from digital channels with insights and recommendations to key internal stakeholders. • Support paid media campaign execution, turning concept into an integrated digital marketing campaigns that meet business goals and objectives.

🎯 Requirements

• Bachelor’s degree • At least 2-years of Digital Marketing experience • Proven experience supporting paid media and customer journey campaigns (Social, Display, Search, Email, SMS). • Strong understanding of campaign creation and creative collaboration. • Proficiency in GA4 and advanced Excel (pivot tables, modeling). • Experience with CRM platforms, preferably Microsoft Dynamics and ClickDimensions. • Excellent communication skills and ability to work cross-functionally. • Detail-oriented, proactive, and a self-starter.

🏖️ Benefits

• Comprehensive Benefits Package • Paid Holidays & PTO Policy • 401k Matching Program • Tuition Reimbursement • Employee, Family & Friends Hearing Aid Discount Program • Service Days & Diversity, Equity & Inclusion Initiatives