Lead Product Manager – Ad Formats

🕒 June 25

🗽 New York – Remote

🗽 New York – Remote

💵 $149k - $269k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

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Yelp

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

🍽️ Food & Beverage

🏨 Hospitality

📣 Marketing

Food & Beverage • Hospitality • Marketing

Yelp is a platform that connects people with great local businesses, allowing users to write and share reviews of a variety of services including restaurants, boutiques, salons, dentists, mechanics, plumbers, and more. With approximately 155 million cumulative reviews contributed by users, Yelp enhances the consumer experience by bringing traditional word-of-mouth recommendations online.

📋 Description

• Own the product strategy and roadmap for ad formats and placements across Yelp's core surfaces • Define and test new ad formats and layouts, including how ad content adapts by business type, context, and user intent • Drive advertising integration into evolving Yelp experiences, including Yelp Assistant, our AI-powered chat interface • Enhance the UX and design of ad units to improve relevance, performance, and the overall consumer experience • Partner with Data Science to design experiments, set success metrics, and interpret results — including tradeoffs between user experience and advertiser performance • Collaborate cross-functionally with Engineering, Design, Search Product, and Ads teams to ship changes that move metrics on Yelp's highest-traffic surfaces • Work with Ads Auction and Ranking to understand how format decisions interact with targeting and delivery systems

🎯 Requirements

• Experience as a Product Manager in advertising, monetization, or search • Customer driven: energized by growing revenue and translating both consumers' and businesses' needs into concrete features • Problem solver: loves breaking down complex, unstructured problems into concrete features from conception to launch • Effective communicator: able to synthesize and translate between technical and non-technical audiences across stakeholders with complex tradeoffs • Tech savvy: has experience solving difficult, technically complex ads and product problems • Strong collaborator: enjoys working across different teams, functions, and product surfaces • Operational know-how: diligent on improving processes around ads system reliability and metrics monitoring, constantly thinks about how to make processes more efficient • A Bachelor’s Degree or an equivalent work experience is required.

🏖️ Benefits

• Bonus • Restricted stock units • Benefits