Senior Product Marketing Manager

🕒 June 2

🇺🇸 United States – Remote

💵 $126k - $236k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Yelp

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

Yelp is a platform that connects consumers with local businesses, allowing users to discover and review a wide variety of services including restaurants, home services, and automotive services. It aims to help consumers find trusted recommendations for goods, services, and experiences in their local area, while offering business owners tools to manage customer interactions and promote their offerings.

📋 Description

• Lead qualitative and quantitative research programs to understand operator needs, product-market fit, and willingness to pay across segments • Conduct in-depth customer interviews, surveys, and competitive analysis to generate actionable insights that influence product roadmap and GTM decisions • Develop and maintain competitive intelligence resources including battlecards and market positioning frameworks • Surface and document insights from customer and sales conversations to create a continuous feedback loop across product, marketing, and sales • Help define and execute the GTM strategy for Yelp Host growth, including expansion into new verticals, contributing to ideal customer profile (ICP) development, messaging, and launch planning • Define and test go-to-market hypotheses quickly — run structured pilots, capture learnings, and scale what works • Develop pricing, packaging, and promotional strategies (i.e. limited-time offers, packaging, pilot programs) that drive acquisition, monthly recurring revenue (MRR) growth, and retention • Partner with lifecycle, performance marketing, and creative teams to execute multi-channel GTM campaigns with clear KPIs and structured readouts that demonstrate progress against business outcomes to leaders and cross-functional partners • Proactively identify and tap into resources across Yelp's broader organization to build capabilities and scale work that a small team couldn't do alone • Develop and iterate on audience-specific positioning and messaging for AI-native capabilities — including voice AI — translating technically complex features into clear, compelling value propositions that differentiate Yelp Host across restaurant operator segments and use cases • Build and maintain sales enablement materials that empower inbound and outbound sales teams to close deals • Source and develop compelling social proof assets that fuel campaigns and reinforce product credibility • Collaborate with product and engineering teams to ensure major feature launches are supported with the right positioning, customer communications, and enablement materials

🎯 Requirements

• 5+ years of experience in product marketing or a related field within a B2B SaaS or technology environment • Proven track record of conducting customer research (qualitative interviews, surveys, focus groups) and translating findings into actionable GTM strategy • Experience developing GTM strategies for new products or segments in a B2B SaaS context — including ICP definition, messaging development, and launch execution • Strong analytical mindset: you’re comfortable working with data to size opportunities, evaluate performance, and make recommendations • AI-first working style: you actively use AI tools (LLMs, research assistants, automation) to accelerate synthesis, improve output quality, and do more with less • Comfortable operating without complete resource allocation — able to build cross-functional coalitions, earn trust quickly, and pull in what you need without formal authority • Outstanding written and verbal communication skills — you write crisp briefs, tight decks, and compelling narratives for both executive and sales audiences • Comfortable operating independently in an ambiguous environment with shifting priorities; you’re scrappy by default and able to move fast without sacrificing quality • Bonus: experience marketing AI products with voice or conversational interfaces, or comparable emerging-tech product marketing at an early-stage company or within a 0→1 product inside a larger one.

🏖️ Benefits

• Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter) • 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan