Senior Copywriter, B2B SaaS — German & English

Job not on LinkedIn

October 22

Apply Now

Receive Emails with Similar Jobs

YOYABA

WebsiteLinkedInAll Job Openings

B2B • Marketing • SaaS

YOYABA is a leading performance marketing and demand generation agency specializing in serving B2B software companies. The company excels in creating and capturing demand, developing revenue marketing strategies, and leveraging digital channels, particularly LinkedIn, to drive pipeline and profit. YOYABA is renowned in the DACH region for its innovative strategies and ability to generate substantial results, acting more as a strategic partner than a traditional agency. Their focus is on converting inbound demand into predictable revenue, and they have worked with over 60 B2B software companies to enhance their marketing and sales activities, ultimately turning marketing from a cost center into a revenue-driving success.

11 - 50 employees

🤝 B2B

☁️ SaaS

📋 Description

• You develop audience-specific concepts for platforms such as LinkedIn, Google, or Meta, based on clear briefs and the individual requirements of our clients. • You write precise and persuasive ad copy in German or English that resonates with the target audience and motivates them to take the next step. • You work closely with the Creative Strategy team, the Performance team, and the Design team to ensure your copy not only captivates but also delivers results. • You stay up to date with trends and developments in the B2B SaaS space. • You introduce new ideas for how we can sensibly integrate AI into our creative workflows and actively implement them. • You take responsibility for the entire copywriting process, from the initial draft to final execution, including client feedback. • You analyze, optimize, and continuously refine your texts based on real performance data. • You develop new content formats that advance our clients and position YOYABA as an innovation driver for measurable results.

🎯 Requirements

• Several years of experience writing performance-oriented campaigns for channels such as Paid Social, Paid Search, video, landing pages, or other digital touchpoints. • Ideally, you have prior experience in the B2B SaaS or e‑commerce environment. • A confident sense for creative concepts and the ability to bring them to life with clear, strategic copy. • A structured and independent working style and a high standard of quality. • Passion for creative processes and enjoyment of teamwork in a dynamic environment. • A willingness to continually develop — through new formats, fresh approaches, or the targeted use of new technologies. • Excellent writing skills in German and very good English language skills, both written and spoken.

🏖️ Benefits

• A team of A-players* & startup founders* who are driven by growth • A culture of ownership, high performance, and honesty • A unique coaching program with sessions focused on continuous personal and professional development • With Humanoo you can participate not only in fitness challenges with colleagues* but also in 1:1 conversations with psychologists to elevate your mental and physical health. • Whether gym or Urban Sports — we subsidize your workout activities. • Workations are possible and are embraced & enjoyed by our YOYABEEs • To ensure you’re covered after your time with us, we subsidize your company pension (BAV) with up to 60% of your contribution