Field Marketing Manager

November 21

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Zendesk

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SaaS • B2B • Customer Support

Zendesk is a company that provides a comprehensive suite of customer service and sales solutions. Their offerings include messaging, live chat, AI-driven automation, data privacy and protection, and an agent workspace, all designed to enhance customer experience and support operations. Their platform is designed to be flexible and scalable, catering to businesses of all sizes, including small enterprises, startups, and large corporations. Zendesk emphasizes the importance of integrated workflows and personalized customer interactions, leveraging customer data and AI to improve service efficiency. Additionally, they provide professional services, resources for training, and a strong emphasis on diversity, inclusion, and sustainability.

5001 - 10000 employees

Founded 2007

☁️ SaaS

🤝 B2B

💰 Grant on 2019-09

📋 Description

• Develop, in conjunction with the Director, Marketing UK&I and North, and implement the regional marketing strategy within established budget guidelines, taking ownership of pipeline and lead generation goals for the BENELUX market. • You will closely partner with sales and other marketing teams to execute coordinated activities that drive our high-growth trajectory and help the sales team exceed their bookings targets. • Plan and execute a diverse array of marketing programs and initiatives, including multi-channel campaigns, account-based marketing, inbound and outbound digital activities, demand generation, webinars, and content creation, with a strong emphasis on high-impact events. • Evaluate and optimize new vendors, marketing programs, and channels. • Collaborate with various teams, including regional marketing, campaign marketing, engagement marketing, digital marketing, communications/PR, and creative services, to ensure cohesive and effective marketing execution. • Report on and analyze campaign performance, providing actionable insights and strategic direction based on data-driven results. • Regularly present to and engage with the sales team, ensuring alignment and collaboration on marketing initiatives that support sales goals.

🎯 Requirements

• A minimum of 3 and ideally 4-6 years of field marketing experience, preferably in B2B and SaaS environments, with a proven track record of success in the BENELUX market. • Experience collaborating with channel or strategic partners to execute joint demand generation programs. • You will also be passionate about events — organizing and hosting in-person experiences and digital events as well as participating in 3rd party / industry trade shows, and driving engagement around our key global moments like Relate and AI Summit. • Native Dutch speaker; English proficient. • In-depth understanding of the BENELUX business landscape and the software purchasing process, enabling the development of targeted marketing campaigns that effectively drive prospects to trial and conversion. • A creative thinker with the ability to conceptualize and develop innovative marketing campaigns that resonate with target audiences. • A hands-on, results-oriented approach with excellent collaboration skills to facilitate holistic cross-functional execution. • Strong analytical abilities to synthesize raw data into actionable plans for both new and existing marketing initiatives. • Familiarity with marketing automation systems, particularly Salesforce and Tableau, to enhance marketing efficiency and effectiveness. • Exceptional collaboration, communication, problem-solving, and presentation skills, with a demonstrated ability to engage and influence stakeholders at all levels. • A team-oriented, upbeat, and optimistic attitude that fosters a positive work environment.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities