Growth Marketing Specialist

November 25

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ZestyAI

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Artificial Intelligence • Insurance

ZestyAI is a company that leverages artificial intelligence to deliver risk insights for the insurance industry, transforming risk assessment and management practices. Their AI-powered solutions provide peril-specific risk models for natural disasters such as wildfires, severe storms, hail, and wind, as well as property insights covering aspects like roof age and location data. ZestyAI's offerings are trusted by leading insurers across North America, such as Amica Insurance and the California Fair Plan, to improve underwriting and pricing strategies. By providing regulator-approved insights, ZestyAI helps insurers make smarter decisions to enhance property risk management and foster stronger communities.

51 - 200 employees

🤖 Artificial Intelligence

💰 Debt Financing on 2022-07

📋 Description

• Execute and optimize multi-channel ABM campaigns across email, paid, and other channels. • Build and QA emails in MailChimp and ActiveCampaign, including layout, automation, and segmentation. • Develop and maintain audience segmentation strategies, targeting the right message to the right account and contact at the right time. • Design and manage customer nurture programs that deepen engagement across the funnel—from awareness through retention. • Launch and refine LinkedIn Ads — testing targeting, copy, and creative for performance. • Develop and optimize Unbounce landing pages for conversion. • Write, edit, and polish short-form copy for emails and ads (no agency handoffs). • Ensure accurate tracking and attribution (UTMs, lead source, Salesforce connections). • Manage campaign timelines, testing, and performance dashboards. • Maintain brand consistency while bringing in new ideas for speed and performance. • Report insights and learnings to the Senior Director of Marketing to inform future campaigns.

🎯 Requirements

• 2–5 years of experience in demand generation, B2B growth, or campaign execution • Builder mindset: you thrive on launching and improving, not endless planning. • Detail-driven executor: equally comfortable building workflows and writing sharp, concise copy. • Collaborative and growth-minded: able to take high-level direction, learn quickly, and translate ideas into execution. • A strong eye for design: you don’t need to be a designer, but you know what looks good and feel confident working in Adobe/Canva to pull together high-conversion assets. • Strong proficiency in MailChimp, ActiveCampaign, Unbounce, LinkedIn Ads and marketing automation platforms (or similar tech stack). • Experience writing email and ad copy with clear, confident calls to action • Comfort with layout tools like Figma, Canva, or light HTML/CSS • Familiarity with marketing attribution and basic reporting (especially around SQLs and pipeline) • Self-sufficient, responsive, and excited to move fast without red tape

🏖️ Benefits

• Remote (Canada-based preferred) • Professional development opportunities • Flexible working hours