Director, Field Marketing

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October 30

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Zeta Global

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SaaS • Artificial Intelligence • B2B

Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.

1001 - 5000 employees

Founded 2007

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

💰 Post-IPO Debt on 2024-09

📋 Description

• Develop and implement regional marketing strategies tailored to local market dynamics and CRM objectives. • Collaborate with sales leadership to understand enterprise goals and identify marketing needs. • Plan and execute targeted marketing campaigns, including events, webinars, email campaigns, and digital marketing efforts. • Optimize campaigns based on performance metrics to maximize ROI. • Organize and manage field events such as roadshows, sporting events, executive dinners. • Drive engagement and attendance of Named Accounts to applicable events. • Attend events as needed to drive positive outcomes. • Coordinate logistics, budgets, and promotional activities to ensure event success. • Partner with CRM New Logo, Client Services and Client Partnerships to provide them with tools, resources, and insights to convert leads. • Act as a key liaison between sales and marketing teams, ensuring consistent messaging and effective lead follow-up. • Track and report on key performance indicators (KPIs) such as pipeline contribution, and event ROI. • Use data insights to inform future strategies and demonstrate CRM marketing impact. • Identify a cadence of investments focused on positive ROI. • Ensure optimal allocation of resources to achieve objectives. • Work with alliance partners to co-market events, campaigns, and programs. • Foster relationships with key partners to extend reach and impact.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field. • 8+ years of experience in Sales, field marketing, demand generation, or related roles. • Proven track record of planning and executing successful marketing campaigns and events. • Strong understanding of B2B sales and marketing processes. • Proficiency in marketing tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce). • Excellent project management and organizational skills. • Preferred Skills: Experience working in SaaS, technology, or a high-growth industry. • Knowledge of regional market trends and dynamics. • Strong analytical skills with the ability to derive insights from data. • Exceptional interpersonal and communication skills.

🏖️ Benefits

• Unlimited PTO • Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!