Director, B2B Growth Marketing

2 days ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🦌 Connecticut – Remote

Although this job is listed in Connecticut, this company may be open to hiring remote in other states.

+5 more states

🏄 California – Remote 🦌 Connecticut – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote ☕ Washington – Remote

💵 $187.5k - $299.5k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

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Zillow

WebsiteLinkedInAll Job Openings

Real Estate • eCommerce • B2C

Zillow is a leading real estate and property rental marketplace that provides comprehensive information on homes, apartments, and properties for sale or rent. It offers users tools to search for properties, calculate mortgage rates, and connect with real estate agents. The platform also features innovative algorithms that provide Zestimates, which are estimated market values of homes. Zillow is a go-to resource for individuals looking to buy, sell, or rent properties, as well as for agents and brokers who want to reach a wider audience.

5001 - 10000 employees

Founded 2006

🏠 Real Estate

🛍️ eCommerce

👥 B2C

💰 $4.1M Post-IPO Equity on 2012-12

📋 Description

• Own the growth engine by designing and executing multi-channel demand generation campaigns that target, engage, and convert our highest-value Ideal Customer Profile and strategic accounts • Build and scale an advanced Account-Based Marketing (ABM) practice that includes account prioritization, personalized campaigns, intent-driven outreach, executive-level engagement, and cross-functional orchestration with sales and customer success • Drive post-acquisition adoption and expansion campaigns (onboarding, nurture, upsell, cross-sell) that accelerate product activation, value realization for customers, and long-term usage within our strategic customers • Develop and manage key performance metrics across acquisition funnel and customer engagement journey and continuously optimize campaigns based on data, insights, and ROI • Partner closely with Sales, Customer Success, and Sales Operations to ensure seamless lead handoff, pipeline acceleration, and adoption/usage of our products within acquired accounts • Lead and mentor a high-performing team focused on strategic account B2B acquisition & adoption, fostering a test-and-learn culture, rigorous experimentation, and strong cross-team collaboration

🎯 Requirements

• 10+ years experience leading B2B growth or revenue marketing function for enterprise/top-tier accounts (especially SaaS/technology) • Strong experience with account-based marketing strategies and executing campaigns tailored to specific accounts/personas • Proven success driving revenue outcomes for SaaS companies • Deep expertise in demand generation tools, metrics, and full-funnel performance measurement • Solid ability to collaborate with frontline teams to align marketing efforts with business goals and customer success • Experience running experiments (A/B testing, funnel optimization), and translating insights into action • Excellent communication and leadership skills; ability to build, lead, inspire a cross-functional team • Experience working in a dynamic, growth-oriented environment — comfortable balancing strategic thinking and hands-on execution

🏖️ Benefits

• Competitive base salary • Equity awards based on experience, performance, and location • Inclusion in a high-impact marketing function