Lifecycle Marketing Director

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November 13

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Glacier ZipLines

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Education • Enterprise • SaaS

Glacier ZipLines is an innovative educational platform that collaborates with universities to deliver high-impact, digital-first career training. By focusing on practical, industry-aligned programs in high-growth areas, Glacier ZipLines equips individuals with the skills and certifications needed for successful careers in technology. Their comprehensive support and commitment to student outcomes distinguish them as a trusted partner in higher education.

2 - 10 employees

Founded 2018

📚 Education

🏢 Enterprise

☁️ SaaS

📋 Description

• Develop and flawlessly execute customer lifecycle strategies across email and SMS to drive engagement and enrollments. • Own optimization and testing priorities, segmentation, and personalization strategy across lifecycle stages. • Build, test, and optimize automation workflows (conversion, winback, cross-sell, etc.) in HubSpot, and help inform future ESP platform decisions that support growth and efficiency. • Partner with Analytics to optimize Looker dashboards and track performance against key lifecycle KPIs. • Run A/B tests, analyze performance data, and synthesize insights to drive continuous improvement. • Manage audience health and data hygiene across CRM and marketing automation systems to ensure strong deliverability and performance visibility. • Manage and mentor a small team of lifecycle marketing specialists, fostering a culture of learning and excellence. • Partner with Product Marketing, Growth, and Creative to ensure messaging alignment and cross-channel consistency. • Identify opportunities to scale lifecycle impact through process improvements, tooling, and automation.

🎯 Requirements

• 5–8 years of experience in lifecycle, CRM, or retention marketing, ideally within a B2C or D2C brand. • Deep hands-on experience with HubSpot (automation, workflows, segmentation, reporting). • Strong analytical skills and proficiency with Looker or similar BI tools. • Proven ability to plan and flawlessly execute campaigns end-to-end — from strategy and segmentation to creative brief and QA. • Strong understanding of email and SMS best practices, deliverability, and compliance (CAN-SPAM, TCPA). • Experience managing and mentoring a small team. • Excellent project management, collaboration, and communication skills. • Bonus: Experience integrating HubSpot with optimization or monitoring tools, light HTML/CSS editing, or prior startup experience.

🏖️ Benefits

• Time off: We offer a flexible paid time off policy, in addition to 10 paid holidays. • Flexible, remote work environment: We are a fully distributed team with folks all over the U.S. We meet as a full team at least one time per week and have in-person gatherings or team offsites one or more times per year. • Family health and wellness: Choose from a range of medical, dental, and vision insurance plans (premiums start at $0/month) for yourself or your family. • 401K: We know your future self will thank you when you start contributing to your company-sponsored 401k. • Plus, we’d be happy to share additional benefits with you during the hiring process.