Freelance Associate Media Director

🕒 vor 6 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🔴 Experte

👔 Direktor

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22squared

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 1922

📣 Marketing

📱 Medien

🤝 B2B

Marketing • Media • B2B

22squared ist eine hundertjährige, unabhängige Werbe- und Mediaagentur, die 1922 in Atlanta gegründet wurde. Die Agentur bietet integrierte, insight-getriebene Medienstrategien, Mediaplanung und -einkauf, kreative Gestaltung und Design, Daten & Analyse, Influencer- und Social-Media-Dienstleistungen sowie Inklusionsstrategien, um Marken zu helfen, messbare geschäftliche Auswirkungen zu erzielen. Mit einem internen Team und einem maßgeschneiderten Technologie-Stack betreut 22squared komplexe, verbraucherorientierte Kunden in großem Maßstab und liefert nationale Reichweite mit hyper-lokaler Zielgruppenansprache.

Beschreibung

• Creates a positive working environment and fosters an overall team approach • Maintain an in-depth knowledge of the client's business, from both current and historical perspectives • Works collaboratively across departments (digital investment (social & programmatic media), integrated investment (CTV/OTT, linear, OOH, Print), client leadership, etc.) to develop the strategic design for innovative media plans • Fosters strong agency-vendor relations to develop comprehensive media plans that successfully accomplish client goals • Consistently bring new media and technology ideas to the team for application and brainstorming, while also helping ensure that the Atlanta office continues to feel connected to the larger media community • Maintains overall control of workflow and assigned team responsibilities within the group -- oversees the progress of all projects • Provides strategic analysis of plans to determine the impact and overall outcome across all measurable variables, including low-funnel actions/conversions, lift in measurable brand attributes, awareness, and advocacy • Stimulates team productivity and growth by allocation of assignments which combine to make productive and effective use of each person’s skills, as well as motivating their interests and challenging their minds

🎯 Anforderungen

• 8+ years of experience in a media planning capacity • Exposure and usage of research and measurement tools such as comScore, cross-tabulation software (MRI, Simmons, etc.), MediaTools, MediaOcean/MBOX/Spectra, competitive software (Kantar or Nielsen), Reach/Frequency estimators, etc. • Ability to operate at various “altitudes” to see the “big picture”, but also connected to day-to-day work • Effective time management and organizational skills, as well as strong attention to detail • Experience with multiple forms of media, including but not limited to: broadcast, print, digital, mobile, SEM, and paid social • High level of energy and enthusiasm to learn and grow themselves, as well as team members • High level of comfort presenting to senior clients and senior internal team members

🏖️ Vorteile

• Equal Opportunity Employer