Senior Client Account Strategist, Digital

Stelle nicht auf LinkedIn

🕒 vor 9 Monaten

🐊 Florida – Remote

🐊 Florida – Remote

💵 $80.000 - $93.000 / Jahr

⏰ Vollzeit

🟠 Senior

💰 Account Manager

Jetzt Bewerben

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321 The Agency

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

📱 Medien

Marketing • Media

321 The Agency ist eine Marken- und Sozialagentur, die sich auf das Schaffen dauerhafter Markenvermächtnisse durch kraftvolles Geschichtenerzählen und strategisches soziales Engagement konzentriert. Ihre Mission ist es sicherzustellen, dass Marken nicht nur existieren, sondern gedeihen, sich weiterentwickeln und zu kulturellen Ankerpunkten werden. Die Agentur bietet Dienstleistungen in Strategieeinsichten und Forschung, Markenentwicklung und Kampagnenaktivierung an und nutzt sowohl digitale als auch traditionelle Medienkanäle. Sie legen großen Wert darauf, Verbindungen aufzubauen und bedeutungsvolle Gespräche zu führen, die über den anfänglichen Kampagnenzeitraum hinausgehen. 321 The Agency arbeitet mit Technologiepartnern zusammen, um Markenerfahrungen zu optimieren und die Reichweite durch zielgerichtete Inhalte im digitalen Ökosystem zu steigern.

Beschreibung

• Serve as the senior lead across several high-value digitally focused client accounts, acting as their trusted partner and business advisor • Develop and guide comprehensive digital marketing strategies spanning paid media, CRM, content, and automation focused on business growth • Lead high-level planning meetings, campaign reviews, and growth strategy sessions with clients and internal teams • Translate complex business objectives into actionable digital strategies and communicate across creative, media, and development teams • Actively apply AI-driven tools and techniques to optimize campaign performance, improve personalization, and streamline workflows • Lead digital campaign planning and audience targeting strategies across Meta, Google, LinkedIn, and YouTube • Own development and optimization of customer journey strategies from awareness to conversion to retention • Define campaign KPIs, budget allocations, and messaging priorities based on client goals and market insights • Oversee planning and execution of digitally led and lead gen-driven full-funnel marketing strategies across online and occasionally offline platforms • Create and present strategic campaign briefs, recommendations, and comprehensive post-campaign performance analysis • Mentor Client Strategists and Digital Account Strategists, providing strategic insight and guidance • Partner with department leadership to improve internal digital tools, workflows, and collaboration • Guide development of sophisticated CRM campaigns including email journeys, automations, and advanced list segmentation • Analyze customer behavior and engagement data to provide optimization and retention recommendations • Monitor, analyze, and collaborate to optimize campaign and account performance using analytics platforms • Build and present comprehensive monthly performance reports with KPIs and strategic optimization tactics • Lead onboarding for new accounts to ensure strategic alignment and operational clarity • Collaborate with business development to identify growth opportunities and scope new digital initiatives • Own revenue planning, budget tracking, and invoicing in coordination with account and project teams

🎯 Anforderungen

• 6+ years in digital marketing strategy, client strategy, account management, or marketing consulting—preferably in an agency environment • Demonstrated success managing high-value client relationships and leading complex digital marketing campaigns • Proven success managing and optimizing paid media campaigns (Google Ads, Meta, LinkedIn, YouTube, etc.) at scale • Experience supervising or mentoring a team; skilled at coaching and guiding direct reports • Advanced expertise in full-funnel digital marketing tactics including paid digital advertising, CRM, email strategy, and content-led conversion • Experience with CRM platforms (e.g., HubSpot, High Level, Salesforce) and sophisticated customer lifecycle planning • Strong understanding of advanced digital KPIs (ROAS, CAC, CTR, LTV, etc.) and performance optimization • Comfort with AI tools and innovation platforms to support campaign performance and workflow efficiency • Excellent communication and presentation skills, with the ability to simplify complexity and build buy-in with senior stakeholders • Meticulous attention to detail and exceptional organizational skills • Proficiency in Google Suite, ClickUp, and marketing analytics platforms • A proactive, solutions-focused mindset and a deep passion for client success, peer mentorship, and digital marketing innovation • Nice to Haves: Certification in Google Ads, Meta Blueprint, or HubSpot Academy courses • Nice to Haves: Experience with eCommerce marketing and conversion rate optimization • Nice to Haves: Knowledge of marketing automation tools, SEO, or GA4 • Nice to Haves: Experience leading digital transformation initiatives for clients