Performance Marketing Manager – D2C E-commerce

🕒 vor 1 Monat

🇮🇳 Indien – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

📈 Performance-Marketing-Manager

👻 Geisterscore 15%

infoinfo

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of 367 Agency

367 Agency

11 - 50 Mitarbeiter

Gegründet 2020

💼 Beratung

🍽️ Lebensmittel & Getränke

📦 Logistik

Consulting • Food & Beverage • Logistics

367 Agency ist eine strategische, kreative und datengesteuerte Performance-Marketing-Agentur, die sich auf das Wachstum von D2C (Direct-to-Consumer) Marken in allen Entwicklungsstufen vom Anfang bis zur Skalierung konzentriert. Sie bieten Dienstleistungen wie Medieneinkauf, kreative Produktion, Kundenbindung, Marktplätze, Schnellhandel, Marken- und Produktstrategie, Kommunikations- und Kreativstrategie, Markenidentität, Verpackungs- und Webseitendesign sowie Performance-Marketing auf Plattformen wie Instagram, Facebook, Google und YouTube an. Mit einem Team von über 30 Experten und Führungserfahrung in den Bereichen FMCG, E-Commerce und Startups legt 367 Agency Wert auf messbares Umsatzwachstum und Umsetzung für D2C- und Marktplatzkanäle und hat mit über 100 Marken zusammengearbeitet, um Fallstudienergebnisse für Lebensmittel-, Wellness- und Bekleidungsmarken zu liefern.

Beschreibung

• Own the overall performance marketing strategy for multiple D2C/e-commerce client accounts • Develop media plans, growth strategies, budget allocation frameworks, and channel strategies based on business objectives • Plan, launch, manage, and optimize campaigns across Meta Ads and Google Ads • Drive revenue growth, profitability, ROAS, CAC, and other key business metrics • Identify growth opportunities across acquisition, retargeting, conversion, and customer retention • Lead A/B testing, audience testing, creative testing, funnel optimization, and new campaign formats • Analyze performance trends and identify opportunities, risks, and areas for improvement • Own day-to-day client relationships and act as the primary performance marketing point of contact • Lead weekly/monthly performance review meetings and present campaign performance, insights, recommendations, and growth plans • Translate client business goals into actionable marketing strategies • Communicate performance updates, challenges, and opportunities proactively • Build client relationships and contribute to account retention, growth, expansion, and additional business • Guide and mentor Performance Marketing Associates, Executives, and Interns • Review campaign strategies, performance analyses, reports, and optimization plans prepared by the team • Delegate tasks while maintaining accountability for overall account performance • Collaborate with creative, analytics, marketplace, and other internal teams on integrated growth strategies • Share performance insights with the creative team and direct monthly creative requirements • Analyze performance across Meta Ads, Google Ads, Google Analytics, Shopify, and attribution platforms • Monitor revenue, contribution margins, CAC, ROAS, AOV, LTV, and conversion rates • Ensure accurate tracking, measurement, attribution, and reporting • Prepare and review regular performance reports and strategic recommendations for clients

🎯 Anforderungen

• 4–7 years of hands-on experience in performance marketing, preferably working with D2C/e-commerce brands • Strong expertise in Meta Ads and Google Ads • Prior experience working in a performance marketing/digital agency managing multiple client accounts • Proven experience managing and scaling e-commerce performance campaigns across small to large budgets • Strong understanding of D2C growth metrics including ROAS, CAC, AOV, CVR, LTV, and contribution margins • Strong understanding of Google Analytics, attribution, conversion tracking, and campaign measurement • Working knowledge of Shopify and e-commerce website analytics • Ability to build performance strategies and media plans independently • Strong analytical skills with the ability to turn data into actionable business recommendations • Good understanding of creative strategy and ability to provide data-backed creative direction • Prior experience managing, mentoring, or guiding junior team members • Strong client-facing and presentation skills with confidence in leading client conversations independently • Ability to manage multiple accounts, priorities, and stakeholders simultaneously • Proficiency in Excel and PowerPoint • Must have their own laptop and a stable work-from-home setup • Experience with email marketing, WhatsApp marketing, marketplace marketing, or other growth channels is a plus • Experience with lead generation campaigns is an added advantage

🏖️ Vorteile

• Flexible hybrid team offering flexibility to work from wherever you are • No unnecessary salary cuts or restrictive leave calendars • Full trust and autonomy with no micromanagement • Opportunity to sit in on real founder-level conversations and business discussions • Exposure to real business and growth decisions • Direct work with leaders who have built and scaled leading D2C brands in India • Practical industry exposure and learning environment • Opportunity to learn and take responsibility

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