Director, Channel & Field Marketing

🕒 vor 1 Tag

🇺🇸 Vereinigte Staaten – Remote

💵 $173.200 - $259.800 / Jahr

⏰ Vollzeit

🔴 Experte

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of 8x8

8x8

1001 - 5000 Mitarbeiter

Gegründet 1996

💼 Beratung

📣 Marketing

📦 Logistik

💰 €121.900.000 Post-IPO Equity im 2022-01

Consulting • Marketing • Logistics

8x8 ist eine umfassende Plattform und ein Partner, der entwickelt wurde, um das Kundenerlebnis (CX) zu verbessern, indem Geschäftskommunikation und Interaktionsdaten vereinheitlicht werden. Von über 3 Millionen Geschäftsanwendern vertraut, bietet 8x8 Lösungen wie Kontaktcenter, einheitliche Kommunikation und No-Code-APIs an, um komplexe Kommunikationsherausforderungen zu bewältigen. Durch die Integration von künstlicher Intelligenz in ihre Plattform unterstützt 8x8 Unternehmen dabei, Teams und Kunden zu verbinden, Einblicke zu gewinnen und wirkungsvolle Ergebnisse zu erzielen. Die Plattform zielt darauf ab, Abläufe zu modernisieren, Risiken zu mindern und Kundentreue aufzubauen, indem sie Unternehmen ein nahtloses und effizientes Erlebnis bietet.

Beschreibung

• Own the North America partner and field marketing strategy, annual plan, and budget • Lead and develop channel marketing managers, field marketing managers, and contractors • Build and manage relationships with strategic partners, including TSDs, agents, resellers, and system integrators • Create joint marketing plans that drive demand and incremental revenue • Drive programs to recover and grow TSD pipeline, increase partner-sourced pipeline, and recruit new partners • Own strategy and execution for major North America industry tradeshows and conferences • Manage event selection, sponsorship negotiation, budgets, booth and meeting strategy, speaking opportunities, promotion, and follow-up • Set event ROI goals and measure pipeline, bookings, and cost per opportunity • Lead regional field marketing, including integrated campaigns, executive events, roadshows, and account-based programs • Manage the market development funds (MDF) program and planning process • Align activation plans with channel sales, field sales, and BDR leaders • Coordinate with demand generation, content, product marketing, and brand teams on consistent messaging • Run partner enablement and communication through campaign toolkits, the PartnerXchange portal, webinars, and partner meetings • Report performance, budget, and ROI to marketing and executive leadership • Use AI-enabled tools to improve efficiency, insight, and collaboration

🎯 Anforderungen

• Bachelor's degree in marketing, business, or a related field • 7+ years in partner, channel, or field marketing, including experience leading a team • Proven results running tradeshow and event programs at scale, including major industry events and sponsorships • Experience in the telecommunications industry • Direct experience working with technology solution distributors (TSDs) to build programs, drive partner-sourced pipeline, and grow revenue • Experience working with agents, resellers, and MSP or SI partners • Strong understanding of enterprise sales cycles, the buyer's journey, and the channel business model • Strong financial skills, including budget ownership, MDF management, and ROI analysis • Ability to draw insight from complex marketing data • Proficiency with Salesforce, Marketo, and Google Workspace or Microsoft Office • Excellent communication and influence skills, with the ability to work with executives, sales leaders, and partners • Strategic, positive, and energetic, with a fail-fast mindset and a strong work ethic • Ability to travel up to 30% for tradeshows, partner meetings, and field events • For US jobs, participation in the E-Verify program applies

🏖️ Vorteile

• Discretionary merit increases • Bonus and/or stock eligibility for certain roles • Sales variable compensation incentives for eligible roles • Equal employment opportunities • Reasonable accommodation for individuals with disabilities

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