Associate Field Marketing Manager

🕒 vor 22 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $86.700 - $173.300 / Jahr

⏰ Vollzeit

🟢 Junior

🟡 Mittelstufe

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Abbott

Abbott

10.000+ Mitarbeiter

Gegründet 1888

🏥 Gesundheitswesen

⚕️ Krankenversicherung

🧬 Biotechnologie

Healthcare • Healthcare Insurance • Biotechnology

Abbott ist ein globales Gesundheitsunternehmen, das sich der Weiterentwicklung medizinischer Technologien und der Verbesserung von Leben weltweit verschrieben hat. Es bietet eine breite Palette führender Produkte in den Bereichen Diagnostik, Medizingeräte, Ernährung und gebrandete Generika an. Die Innovationen von Abbott, wie die FreeStyle Libre Glukose-Überwachungssysteme und die BinaxNOW Schnelltests, revolutionieren das Diabetes-Management und die Reaktion auf COVID-19. Durch Partnerschaften und Initiativen verfolgt Abbott das Ziel, Gesundheitsgerechtigkeit zu fördern, den Zugang zu Gesundheitsversorgung zu verbessern und kritische Gesundheitsherausforderungen wie Unterernährung und Infektionskrankheiten anzugehen. Abbott setzt sich auch für Nachhaltigkeit und soziale Verantwortung ein und strebt danach, lebensverändernde Technologien zugänglich und erschwinglich zu machen.

Beschreibung

• Develop and execute strategic marketing plans driving revenue growth, market expansion, and therapy adoption • Provide customer, market, and competitive insights to shape marketing strategies and product launches • Lead targeted campaigns and ensure consistent therapy messaging and product positioning • Partner cross-functionally on commercial growth initiatives and launch execution • Lead patient and provider education initiatives for Spinal Cord Stimulation (SCS) and Dorsal Root Ganglion (DRG) therapies • Build relationships with key opinion leaders, strategic accounts, and healthcare stakeholders • Support speaker programs, customer events, case reviews, and regional marketing activities • Participate in regional and national sales and marketing meetings • Equip sales teams with tools, resources, and training • Support commercial platforms, National Sales Meeting initiatives, conferences, and customer engagement programs • Plan, execute, measure, and optimize regional marketing programs and patient activation initiatives • Manage physician, patient, referral, and advocacy programs • Analyze sales, customer, and market data using Salesforce and Power BI • Translate insights into actionable recommendations and improve targeting, reporting, and commercial processes • Gather customer and market insights through field engagement, research, and industry events • Collaborate with Marketing, Professional Education, HE&R, Regulatory, Clinical, Product Marketing, and Sales teams • Ensure activities comply with Abbott policies and applicable regulatory requirements • Maintain expertise in chronic pain therapies, reimbursement, and neuromodulation trends • Travel domestically up to 50%

🎯 Anforderungen

• Bachelor's degree in Business, Marketing, Healthcare Administration, Life Sciences, Engineering, Neuroscience, or a related field • Four or more years of experience in healthcare, life sciences, medical technology, or a related industry • Experience in sales, marketing, clinical support, training, market development, or other customer-facing commercial roles, preferably in chronic pain neuromodulation • Knowledge of SCS and other chronic pain therapies • Experience supporting medical devices or healthcare technologies • Strong project management, communication, and cross-functional collaboration skills • Proficiency with Salesforce, Power BI, Excel, PowerPoint, AcuityMD, or similar business tools • Ability to manage multiple priorities in a matrixed environment • Willingness to travel domestically up to 50%

🏖️ Vorteile

• Career development with an international company • Free medical coverage in the Health Investment Plan (HIP) PPO medical plan for qualifying employees • Retirement savings plan with a high employer contribution • Tuition reimbursement • Freedom 2 Save student debt program • FreeU education benefit toward a bachelor’s degree • Health and wellness benefits • Equal Opportunity Employer committed to employee diversity

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