Demand Gen Manager

🕒 vor 1 Monat

🏈 Alabama, California, +19 weitere Bundesländer – Remote

🏈 Alabama – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote 🦬 Montana – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $158.400 - $237.600 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

👔 Manager

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Afresh

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2017

🍽️ Lebensmittel & Getränke

📦 Logistik

💼 Beratung

Food & Beverage • Logistics • Consulting

Afresh ist ein Technologieunternehmen, das innovative Lösungen für den Frischwarenbereich des Lebensmitteleinzelhandels anbietet. Ihre Plattform nutzt modernste maschinelle Lernverfahren, um Bestellungen und das Bestandsmanagement zu optimieren und Lebensmittelverschwendung zu reduzieren, wodurch Teams im Lebensmitteleinzelhandel frische Produkte effizienter verwalten können. Afresh zielt darauf ab, den Betrieb von Lebensmittelgeschäften mit erstklassiger Technologie zu transformieren und für frischere Warenpräsentationen, schnellere Bestandsumschläge und erhöhte Verkäufe zu sorgen. Durch die Verbesserung der betrieblichen Effizienz und Genauigkeit unterstützt Afresh Einzelhändler bei Nachhaltigkeitszielen wie der Reduzierung von Treibhausgasemissionen und Wasserverbrauch. Das Unternehmen ist bestrebt, die Welt nachhaltig mit frischen Lebensmitteln zu versorgen.

Beschreibung

• Set and execute the demand generation strategy across paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns • Make smart investment calls across channels — recommending allocation, prioritizing spend, and partnering with the Head of Marketing to maximize pipeline impact • Build account-driven GTM programs that engage a defined, named-account buyer set — designed for scale through AI-driven personalization, enrichment, and signal-based activation • Flex programs across top, middle, and bottom of funnel as business needs shift • Set the strategy for our event program — trade shows, field activations, and executive dinners — with measurable pipeline outcomes • Manage an event coordinator who runs event logistics; you will own on-site execution • Own our webinar program end-to-end, including content development, speaker coordination, promotion (co-owned with media partner), and redistribution — a meaningful opportunity to shape Afresh's voice across the funnel • Partner with PMM, content, and sales to design distribution plans that get the right content in front of the right buyers at the right moment • Evolve our marketing stack alongside RevOps — bringing your perspective on the AI tools, agents, and workflows that should sit at the center of a modern demand engine • Lead our approach to signal-based automation, lead scoring, and intent-driven campaign activation • Define KPIs and build full-funnel reporting (with RevOps) that connects HubSpot, Salesforce, and our website into a clear view of pipeline performance and ROI • Report on demand performance with clear, synthesized insights and recommendations.

🎯 Anforderungen

• 6+ years of demand generation experience at an enterprise B2B SaaS company, ideally one selling into a defined, named-account market • Direct experience setting demand strategy and making investment calls — channel mix, allocation, and prioritization decisions • A clear point of view on the modern AI-native marketing stack — you've proven out tools and workflows in your own work and bring informed recommendations to the team • Hands-on experience building and running campaigns in HubSpot, on LinkedIn, and Google, including copy, tracking, and reporting — not solely through agencies • Demonstrated experience leading Tier 1 events end-to-end, including booth strategy, executive dinners, and on-site sales coordination, with measurable pipeline impact • Experience running webinar programs end-to-end, including content development and distribution • Breadth across demand channels — paid acquisition, email and lifecycle, ABM/ABX, webinars, content distribution, web optimization, and marketing analytics • Strong writer across campaign copy, email, landing pages, and webinar promotion.

🏖️ Vorteile

• Comprehensive Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your family, with the majority of premiums covered by Afresh. We also provide dedicated mental health support and counseling services. • Invested in Your Future: Competitive base salary, meaningful equity (U.S. employees), and a 401(k) program with a generous company match. • Flexible & Modern Workspace: Whether you work from home or a local office, we support your setup with a home office stipend and "Coworking Wallets" for flexible workspace access. • Growth-Obsessed Culture: We believe in continuous learning. Every employee receives an annual professional development budget to master new skills and grow their career at Afresh. • Holistic Monthly Stipends: Beyond your paycheck, we provide monthly stipends for "Betterment" (wellness/lifestyle) and telecommunications to ensure you have what you need to thrive. • Time to Recharge: Flexible paid time off to take the time you need to recharge.