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Senior Growth Marketing Manager, Influencer Affiliates

🕒 vor 8 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $139.000 - $163.000 / Jahr

⏰ Vollzeit

🟠 Senior

📈 Growth-Marketing-Manager

🗣️🇺🇸🇬🇧 Englisch erforderlich

Woher diese Stelle stammt

Veröffentlicht auf der Karriereseite von Airbnb, nicht über eine Jobbörse

Von Remote Rocketship zum ersten Mal gesehen vor 8 Tagen

Noch offen auf der Website von Airbnb. Geprüft vor 9 Minuten.

Logo of Airbnb

Airbnb

5001 - 10000 Mitarbeiter

Gegründet 2007

✈️ Reisen

📦 Logistik

🛍️ eCommerce

💰 Post-IPO Equity im 2020-12

Travel • Logistics • eCommerce

Airbnb ist ein globaler Online-Marktplatz, der Personen, die nach Unterkünften suchen, mit Gastgebern verbindet, die einzigartige und vielfältige Unterkunftsmöglichkeiten, oft in Wohnimmobilien, anbieten. Nutzer können Räume buchen, die von Einzimmerwohnungen bis hin zu ganzen Häusern und Boutique-Hotels reichen. Airbnb bietet zudem Erlebnisse an, bei denen Gäste Aktivitäten buchen können, die von Einheimischen veranstaltet werden, um ein authentisches Reiseerlebnis zu bieten.

Beschreibung

• Scale US and Canada influencer affiliate program ROI • Manage a large group of influencer relationships at scale, including reviewing content and processing payments • Identify new influencer talent and recruit and onboard them into the program • Develop an editorial calendar and corresponding marketing briefs for evergreen and one-time campaigns in consultation with Comms and local country teams • Innovate strategies to drive growth and positive ROI • Partner with Global and country media teams to develop and amplify influencer creative into other growth channels, starting with paid social • Partner with the Global Senior Lead to innovate program tactics and channel capabilities, pilot them in-region and prepare them for global deployment • Own comprehensive weekly and monthly reporting of relevant program KPIs, including monthly budget management • Present updates, findings and recommendations to leadership and cross-functional partners through decks and in-person presentations • Collaborate with Comms, Paid Media, Product, Engineering, Data Science and Analytics stakeholders

🎯 Anforderungen

• 8+ years of influencer marketing experience within a consumer-facing, fast-paced ecommerce company or global consumer brand • Strong relationship management with a proven track record of scaling and managing a scaled influencer marketing program • Deep expertise in creative influencer and paid social strategies across Instagram, TikTok, YouTube and Pinterest • Strong familiarity with platform functionality and best practices • Superb verbal and written communication skills • Comfort interpreting results and communicating insights effectively to stakeholders • Exceptional project management and organizational skills • Meticulous attention to detail • Ability to navigate ambiguous problems and processes and see the path forward • Strong fluency in financial metrics • Ability to create financial models and forecasts • Familiarity with influencer tools such as CreatorIQ, Impact and Sprinklr • Additional social media marketing and affiliate marketing experience is a plus • Must live in a state where Airbnb, Inc. has a registered entity

🏖️ Vorteile

• Bonus eligibility • Equity eligibility • Benefits eligibility • Employee Travel Credits • Remote-eligible work arrangement • Occasional work at an Airbnb office or attendance at offsites, as agreed with the manager • Reasonable accommodations throughout the recruitment process

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