Digital Media Manager

Stelle nicht auf LinkedIn

🕒 vor 2 Tagen

🥔 Idaho, Nevada, +2 weitere Bundesländer – Remote

🥔 Idaho – Remote 🎰 Nevada – Remote 🌲 Oregon – Remote ☕ Washington – Remote

💵 $80.000 - $100.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

👔 Manager

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Allytics

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2005

📣 Marketing

🤝 B2B

🏢 Unternehmen

Marketing • B2B • Enterprise

Allytics ist eine Full-Service-Marketing-Agentur, die Technologie- und Cloud-Unternehmen dabei hilft, ihre Produkt-, Cloud- und Unternehmensgeschichten zu definieren und zu kommunizieren. Sie bieten Geschäftsstrategie, Marketing- und Inhaltserstellung, kreative Gestaltung und Design, Web- und App-Entwicklung, Programmmanagement und KI-fokussierte Marketing-Workshops an. Allytics bietet auch gezielte Angebote wie Allytics Predictive Targeting (APT), einen ABM Accelerator, Webinar- und Event-Marketing-Booster und arbeitet mit Kunden der Unternehmens-Technologie wie Microsoft, Dell Technologies, Commvault, Barracuda und Veeam zusammen.

Beschreibung

• Support the development and optimization of account-based marketing (ABM) and lead generation programs • Build and refine custom audience targeting lists using predictive and intent-based tools • Analyze lead quality and audience engagement to recommend targeting and segmentation enhancements • Set up, launch, and manage multi-channel digital campaigns across LinkedIn, Google Ads, content syndication, and paid email • Align campaigns with client objectives and optimize performance across sales and marketing funnel stages • Manage media budgets across campaigns and vendors to maximize ROI and efficiency • Deliver client-ready reports with clear recommendations to improve results • Conduct A/B testing and experiment with targeting or messaging to improve conversion rates • Use Google Analytics, Tableau, and Excel to track, report, and analyze campaign performance and audience behavior • Document best practices and contribute to reusable campaign templates • Provide thought leadership on emerging targeting, media platform, and campaign optimization trends • Partner with creative, tracking, and project management teams to ensure accurate implementation and data measurement

🎯 Anforderungen

• 4+ years of experience in B2B digital campaign management at a technology company or marketing agency • Familiarity with Account-Based Marketing (ABM), CRM systems, and audience segmentation tools • Experience managing campaigns in LinkedIn, Google Ads, content syndication, or email platforms • Proficiency analyzing digital campaign performance, understanding lead funnels, and identifying optimization opportunities • Ability to work independently in a remote environment while collaborating with cross-functional teams • Excellent communication and interpersonal skills with a client-focused mindset and comfort navigating feedback • Strong organizational and task management skills; able to prioritize and execute effectively in a fast-paced setting • Strong interest in data storytelling and developing insights that influence campaign strategy • Experience with Google Tag Manager, lead scoring, or third-party data providers • Intermediate skills in Excel, Tableau or similar BI tools, and Google Analytics • Applicants must live in Washington, Oregon, Idaho, or Nevada • Must be legally authorized to work in the U.S.; visa sponsorship is not available

🏖️ Vorteile

• Remote work model with in-person team-building activities • Paid Sick, Vacation, & Holiday time off • Medical, dental, vision & life insurance for benefit eligible and dependents • Employee Assistance Program • 401k