Head of Ecosystem Marketing

🕒 vor 1 Monat

🗽 New York – Remote

🗽 New York – Remote

⏰ Vollzeit

🔴 Experte

🎡 Marketing

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Alpen Labs

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

Gegründet 2022

₿ Crypto

🌐 Web 3

🔥 Finanzierung im letzten Jahr

💰 Grant - Alpen Labs im 2025-10

Crypto • Web 3

Alpen Labs ist ein Unternehmen für Blockchain-Infrastruktur, das Bitcoin-native Finanzprimitiven und Entwickler-Tools entwickelt. Es bietet eine EVM-kompatible Umgebung und neuartige Sicherheitsprimitiven, wie eine 1-von-N Bitcoin-Brücke, optimistische ZK-Verifikatoren und eine ZK-Rollup-Architektur, um sichere, nicht-verwahrende, programmierbare Bitcoin-Finanzanwendungen zu ermöglichen. Alpen Labs konzentriert sich darauf, Entwicklern zu ermöglichen, BTC-denominierte Kredite, Zahlungen und andere Finanzanwendungen zu implementieren, die direkt auf Bitcoin abgewickelt werden, während die Dezentralisierung und Bitcoin-Sicherheit gewahrt bleiben.

Beschreibung

• Own ecosystem marketing strategy • Own how Alpen EVM is positioned and understood by partners and the broader ecosystem • Develop a clear narrative and brand strategy aligned with partnership and distribution goals • Build and execute strategies that generate inbound interest from relevant ecosystem participants • Ensure marketing efforts are tightly aligned with BD pipeline and partnership KPIs • Lead the creation of high-impact content (e.g., reports, thought leadership, ecosystem narratives) • Expand on successful content formats to consistently generate inbound and awareness • Translate complex technical concepts into compelling, ecosystem-relevant narratives • Identify and prioritize the most important conferences, events, and channels • Scale content formats that consistently drive inbound and ecosystem engagement • Drive strategic participation in moments that matter for ecosystem growth • Partner closely with BD to understand distribution and partnership targets • Translate those goals into effective marketing strategies and campaigns • Own inbound demand and ecosystem visibility, while BD owns partner relationships and deal execution • Bring a strong point of view on how Alpen should go to market within the ecosystem • Continuously refine positioning, channels, and programs based on results

🎯 Anforderungen

• Ecosystem / Partnership-Oriented Marketing: Experience driving growth through partnerships, platforms, or ecosystem strategies • Strategic + Hands-On: Ability to define strategy and execute directly in a fast-moving environment • Strong Positioning & Narrative Skills: Can translate complex technical ideas into clear, compelling market narratives • Content-Led Growth: Experience building content engines that generate inbound (reports, thought leadership, etc.) • Industry Presence: Strong instincts around industry moments, events, and distribution channels that influence target partner segments • Cross-Functional Collaboration: Strong cross-functional operator, working with BD, leadership, and technical teams to shape strategy and drive outcomes • Bonus Experience: Experience in crypto, fintech, or developer ecosystems • Existing relationships across relevant media, conferences, or ecosystem players • Background working with infrastructure or protocol-level products

🏖️ Vorteile

• Impact: Help shape how Bitcoin evolves into a programmable financial system • Ownership: Define and build a critical function from the ground up • Leverage: Direct impact on ecosystem growth and strategic partnerships • Team: Work alongside world-class engineers and researchers in crypto and distributed systems