Chief Marketing – Commerce Officer

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Terrabis

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51 - 200 Mitarbeiter

Gegründet 2020

🛒 Einzelhandel

🛍️ eCommerce

🧘 Wellness

Retail • eCommerce • Wellness

Terrabis ist ein Cannabis-Einzelhandelsunternehmen mit Sitz in Hazelwood, Missouri, das sich der Verbesserung der Cannabis-Erfahrung seiner Kunden verschrieben hat. Sie bieten eine breite Palette von Cannabisprodukten an, darunter Blüten, Pre-Rolls, Vaporizer, Esswaren und Zubehör, sowie spezielle Aktionen und ein Treueprogramm für loyale Kunden. Terrabis zielt darauf ab, eine einladende und freundliche Umgebung zu schaffen, die eine Gemeinschaft für sowohl Cannabis-Enthusiasten als auch Neulinge fördert.

Beschreibung

• Own the company’s marketing strategy, including brand positioning, customer acquisition, and retention • Lead development of integrated campaigns across digital, retail, and wholesale channels • Ensure consistent brand voice and customer experience across all touchpoints • Partner with executive leadership to align marketing efforts with company growth goals • Own performance and growth of all direct-to-consumer channels, including eCommerce, drive-thru, and in-store kiosks • Define and execute a unified commerce strategy that connects digital and physical retail • Establish and track KPIs including revenue, conversion rate, average order value, retention and customer lifetime value • Drive initiatives that increase transaction size, frequency, and overall customer spend • Oversee paid and organic acquisition channels, including digital advertising, SEO, and partnerships • Lead CRM and lifecycle marketing strategy across email, SMS, and loyalty programs • Build segmentation strategies to improve targeting, engagement, and retention • Optimize the full customer journey from first interaction through repeat purchase • Oversee the performance and optimization of the eCommerce platform • Improve site experience, navigation, product discovery, and conversion • Lead digital merchandising strategy including product presentation, promotions, and category structure • Drive testing and personalization initiatives to improve customer experience and revenue • Ensure alignment between digital and in-store experiences • Partner with Retail Operations to optimize drive-thru and kiosk performance • Support in-store initiatives that enhance customer experience and increase conversion • Align promotions, pricing, and merchandising across all channels • Oversee the marketing and commerce tech stack, including CRM, eCommerce platforms, and analytics tools • Ensure systems are integrated and support a single view of the customer • Build reporting frameworks and dashboards to track performance and inform decisions • Use data to drive strategy, identify opportunities, and improve efficiency • Build and lead a high-performing team across marketing, CRM, eCommerce, and analytics • Manage agency and vendor partners • Foster strong cross-functional collaboration across departments • Set clear priorities, accountability, and performance expectations.

🎯 Anforderungen

• 10+ years of experience across marketing, eCommerce, or digital commerce • 5+ years in a senior leadership role owning revenue or marketing performance • Proven success driving growth in a direct-to-consumer or omnichannel environment • Experience leading both marketing and commerce functions or closely integrated teams • Strong analytical mindset with ability to translate data into action • Experience working cross-functionally with operations, technology, and finance • Strong executive communication and leadership presence.

🏖️ Vorteile

• Equal Opportunity Employer.