UX Strategist, Optimization, Analytics

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Anatta

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2010

💼 Beratung

📣 Marketing

📦 Logistik

Consulting • Marketing • Logistics

Anatta ist eine führende, unternehmenseingetragene Shopify-Agentur, die mit führenden Einzelhändlern zusammenarbeitet, um deren DTC-E-Commerce-Geschäfte zu skalieren. Mit über einem Jahrzehnt Erfahrung in Shopify bietet Anatta transformative Wachstumsstrategien durch präzise entwickeltes Design, Technologie und Beratung. Das Unternehmen stellt das traditionelle Agenturmodell in Frage, indem es maßgeschneiderte Strategien und ein engagiertes Team von E-Commerce-Spezialisten bereitstellt, um sich an die rasanten Veränderungen im DTC-Markt anzupassen. Anatta positioniert sich als echte Erweiterung der Kunden-Teams, fokussiert sich auf langfristige Ziele und befähigt Marken, E-Commerce-Herausforderungen effektiv zu meistern.

Beschreibung

• Own Optimization Strategy & Data-Driven Opportunity Identification • Take ownership of the optimization strategy for each account — setting direction, not just surfacing findings • Analyze onsite performance data (GA4, Shopify, heatmaps, etc.) to identify friction points, drop-offs, and growth opportunities across the customer journey • Connect user behavior to business KPIs (CVR, AOV, LTV, churn, retention, etc.) with demonstrated data process • Synthesize large, messy datasets into sharp, decision-ready insight • Lead the development of prioritized optimization roadmaps aligned with client business goals • Evaluate opportunities using structured prioritization frameworks (impact, effort, confidence) • Balance short-term wins with long-term strategic initiatives, and defend the trade-offs with data • Own and lead A/B testing programs across multiple clients • Define hypotheses rooted in data and behavioral insight • Partner with design and development teams to execute experiments • Analyze results with statistical rigor and lead the scaling of winning solutions across the experience • Own the measurement strategy for each account: custom events, funnel tracking, and KPI architecture within GA4 and Shopify • Build and analyze end-to-end conversion funnels (landing → PDP → cart → checkout → purchase → retention) • Identify tracking gaps and lead engineering/data partners through robust event instrumentation • Build reporting and dashboards (GA4, Looker, etc.) that make performance and experiment impact instantly legible • Own the performance narrative end-to-end — what happened, why it happened, and what to do next — turning analytics into a story stakeholders act on • Serve as the strategic and analytical lead for clients, guiding optimization decisions with clarity and authority • Present insights and performance narratives with compelling, business-focused storytelling that lands with senior stakeholders • Bridge data, UX, and business strategy into a single, coherent point of view • Lead collaboration with UX designers, UI developers, and project managers to bring recommendations to life • Ensure strategic intent survives design and development execution • Drive alignment across teams and accounts, leading without relying on direct authority • Define and evolve KPIs and measurement frameworks aligned to revenue, LTV, and retention • Track performance of optimization initiatives and iterate based on results • Establish scalable, repeatable measurement and reporting processes across accounts

🎯 Anforderungen

• 5–8+ years in UX, CRO, Product Analytics, or Digital Strategy, with demonstrated ownership of optimization strategy — not just execution • Proven track record of driving measurable business impact through data-driven optimization • Deep expertise in Google Analytics (GA4), Shopify analytics & reporting, and A/B testing platforms (e.g. Optimizely, Convert, Shoplift, VWO, Intelligems) • Strong command of GA4 event architecture, including custom event design, funnel setup, and debugging tracking issues • Skilled at analyzing multi-step conversion funnels and user journeys to identify drop-offs and opportunities • Ability to translate raw, complex data into clear reporting and executive-level insight — this is a core strength, not a secondary skill • Experience owning and prioritizing optimization roadmaps • Hands-on experience designing, executing, and analyzing A/B tests • Strong understanding of experimentation frameworks and statistical significance • Ability to lead and scale experimentation programs across multiple initiatives • Exceptional storytelling ability — translating dense data into a clear, actionable, business-relevant narrative • Experience working directly with clients or stakeholders in a consultative, advisory capacity • Confidence presenting to senior stakeholders and influencing decision-making through data-backed narrative • Demonstrated ability to lead optimization strategy across design, development, and product teams • Ability to drive execution and influence outcomes without direct authority • Strong ownership, organization, and accountability

🏖️ Vorteile

• Full medical, dental, vision, disability, and company paid life insurance • Employer 401(k) contributions • Employee assistance program • Start accrual with 20 days of PTO annually + holidays • Annual winter break: We close the week between Christmas and New Year's so everyone can truly disconnect and recharge • Paid parental leave • Company events, happy hours, and retreats • Budget for continuing education