Growth Manager – Apps

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Aperture

WebsiteLinkedInAlle Stellen

1 - 10 Mitarbeiter

Gegründet 2022

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • Marketing

Aperture ist die Wachstumsagentur, die sich auf die Optimierung des gesamten Funnels spezialisiert hat und Dienstleistungen in den Bereichen kreative Werbung, Produktoptimierung und Wachstumsberatung anbietet. Unter der Leitung von Branchenexperten hilft Aperture Unternehmen, ihr Wachstum durch bewährte Strategien und datengestützte Erkenntnisse zu verbessern. Die Agentur verfügt über ein vielfältiges Portfolio von Kunden und konzentriert sich darauf, die Kundenakquisitionskosten zu senken und die Konversionsraten für ihre Partner zu verbessern.

Beschreibung

• Own media buying for apps across the appropriate channel mix (Apple Search Ads, Google App Campaigns, Meta, TikTok, programmatic). • Structure campaigns correctly for app objectives (install, trial, subscription, value-based optimisation). • Allocate budgets based on payback, signal quality, and incremental performance — not vanity metrics. • Design and manage both web-to-app and app-direct flows, choosing routing based on economics and tracking reliability. • Build weekly structured testing roadmaps (channel, budget, optimisation event, geo expansion, creative inputs). • Set up and maintain reliable attribution across: • - SKAN • - MMPs (e.g., AppsFlyer, Adjust, Singular) • - first-party event frameworks • Understand the limitations of: • - probabilistic vs deterministic attribution • - SKAN vs AEM vs platform-reported metrics • Design and refine signal strategies: • - AEM configuration • - Advanced data (ADC) • - server-side events / CAPI • - event prioritisation • Reconcile platform data vs MMP vs backend subscription data. • Communicate measurement gaps and propose realistic optimisation paths. • Map and monitor the full user journey:** ad → store/web → install → onboarding → trial → subscription → retention • Diagnose performance issues across the funnel using cohort data. • Model payback periods by cohort (D0, D7, D30+). • Adjust budget recommendations based on: • - CAC vs LTV • - cash flow constraints • - subscription mix • - geographic profitability • Identify when store conversion, onboarding friction, or paywall design is limiting scale — and escalate with clear hypotheses. • Optimise App Store and Play Store listings (screenshots, previews, metadata, localisation). • Monitor install-to-open and open-to-trial conversion. • Feed paid learnings into ASO strategy. • Track impact of store experiments on downstream performance, not just installs. • Plan and optimise web funnels supporting web-to-app or web-subscription flows. • Work with tools such as RevenueCat, FunnelFox, Web2Wave (or equivalents). • Connect ad spend, subscription data, and backend revenue into unified reporting. • Identify tracking breaks and solve them with structured approaches. • Translate performance data into clear creative inputs and hypotheses. • Lead performance reviews clearly and confidently. • Explain platform limitations and tracking realities to clients. • Communicate: • - what happened • - why it happened • - what changes next

🎯 Anforderungen

• 3+ years in mobile performance marketing or app growth. • Hands-on experience with: • - Meta (App campaigns) • - Google App Campaigns • - Apple Search Ads • - TikTok Ads • Experience using MMPs such as AppsFlyer, Adjust, or Singular. • Demonstrable experience scaling subscription apps or trial-based products. • Deep comfort with attribution ambiguity and signal constraints. • Strong commercial judgement — you think in payback, not just CPI. • Comfortable working with: • - SKAN • - AEM • - CAPI / server-side tracking • Able to debug tracking and event mapping issues logically. • Structured, analytical thinker. • Clear communicator in client settings. • Not reliant on creative to save performance. • What this role is not • Not a creative strategist role. • Not a pure generalist growth role. • Not junior. • Not a reporting-only role. • This is a performance-first, algorithm-aware, economics-driven role.