Freelance MarTech Solutions Architect – Tealium Experience

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Apply Digital

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501 - 1000 Mitarbeiter

💼 Beratung

📣 Marketing

📦 Logistik

Consulting • Marketing • Logistics

Apply Digital ist ein Partner für digitale Transformation, der Unternehmen dabei hilft, durch Strategie, Produkte, Plattformen, Handel und Innovation Einfluss zu nehmen. Das Unternehmen ist spezialisiert auf Strategien zur Geschäftsveränderung, Forschung und Entwicklung durch ihr Lab und bietet verschiedene Dienstleistungen an, darunter Strategie und Forschung, Experience Design, technische Beratung, Engineering, Datenintelligenz und Managed Services. Apply Digital hat mit großen Kunden wie Kraft Heinz und Games Workshop zusammengearbeitet, mit dem Fokus auf der Stärkung digitaler Erlebnisse und Handelsplattformen in mehreren Ländern. Mit einer globalen Präsenz betont Apply Digital den Wert von Vielfalt und kulturellen Unterschieden innerhalb des Teams, um außergewöhnliche Ergebnisse für die Kunden zu liefern.

Beschreibung

• Lead discovery workshops to understand client objectives, existing systems, data flows, and constraints. • Define target-state architecture for CRM, CDP, and marketing automation, including integration patterns, governance, and scalability considerations. • Translate business problems into technical solution options, with clear trade-offs, effort estimates, and risks. • Guide implementations end-to-end, from documentation and planning through detailed requirements and support for build. • Produce high-quality technical artifacts including architecture diagrams, data flow maps, event and identity models, and implementation roadmaps. • Write clear technical requirements for engineers, partnering with technical project management to scope, sequence, and deliver work. • Partner with client stakeholders to drive decisions and keep delivery aligned to outcomes, timelines, and dependencies. • Architect and support integrations across the MarTech stack, including CDPs, marketing automation platforms, analytics, attribution, and enrichment tools. • Design data schemas and event tracking plans that support lifecycle use cases and analytics needs. • Support ETL and reverse ETL patterns to activate data into downstream destinations. • Ensure solutions account for omnichannel transactional and marketing messaging, customer journeys, user states, and event-driven automation.

🎯 Anforderungen

• 5+ years of software development experience. • 5+ years of experience integrating third-party tools, including involvement in planning and developing ETL solutions. • 2+ years of hands-on experience with CDPs, specifically Mixpanel or Tealium. • 2+ years of experience working directly with clients or key stakeholders. • Demonstrated experience designing and architecting a CDP and/or marketing automation integration, and ability to walk through the full implementation lifecycle. • Experience working with APIs and at least one of the following: Mobile SDKs, HTML, CSS, JavaScript. • Experience with cloud platforms such as AWS (EC2, S3, Lambda, Redshift), GCP, Heroku, or iPaaS tools.

🏖️ Vorteile

• Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact. • An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe. • AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.