Freelance MarTech Solutions Architect

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Apply Digital

WebsiteLinkedInAlle Stellen

501 - 1000 Mitarbeiter

💼 Beratung

📣 Marketing

📦 Logistik

Consulting • Marketing • Logistics

Apply Digital ist ein Partner für digitale Transformation, der Unternehmen dabei hilft, durch Strategie, Produkte, Plattformen, Handel und Innovation Einfluss zu nehmen. Das Unternehmen ist spezialisiert auf Strategien zur Geschäftsveränderung, Forschung und Entwicklung durch ihr Lab und bietet verschiedene Dienstleistungen an, darunter Strategie und Forschung, Experience Design, technische Beratung, Engineering, Datenintelligenz und Managed Services. Apply Digital hat mit großen Kunden wie Kraft Heinz und Games Workshop zusammengearbeitet, mit dem Fokus auf der Stärkung digitaler Erlebnisse und Handelsplattformen in mehreren Ländern. Mit einer globalen Präsenz betont Apply Digital den Wert von Vielfalt und kulturellen Unterschieden innerhalb des Teams, um außergewöhnliche Ergebnisse für die Kunden zu liefern.

Beschreibung

• Guiding an implementation for a CRM, CDP, and/or Marketing Automation system from beginning to end, leading the documentation and planning process, all the way through writing requirements for the implementation of the actual code • Recognize opportunities and solutions to key business challenges through technology, recommending additional tools and providing guidance on getting more value out of current tools, along with designing entire Martech stacks from scratch • Provide specifications and requirements for the internal technical team, working with the technical project manager and engineers to ensure a successful outcome • Leading implementation projects and consistently communicating on project deliverables with clients. • Acting as an SME (Subject Matter Expert) on certain sales presentations and standup meetings with clients, with the ability to speak confidently about their deliverables, ideas, and best practices • Marketing analytics and reporting support as needed. Understanding user journeys, marketing automation, and customer data • Understand multi/omnichannel transactional and marketing messaging • A good understanding of user states, events, and user journey mapping

🎯 Anforderungen

• Has 5+ years of experience in software development • Has 5+ years of experience integrating 3rd party tools and has been involved in the planning and development of ETL solutions • Has 2+ years of direct experience working within Segment, mParticle, Tealium, Treasure Data, or a similar CDP tool • Has 2+ years of experience in client or key stakeholder interaction • Has previously designed and architected a CDP or Marketing Automation integration and can speak through the entire implementation process • Experience working with APIs, Mobile SDKs, HTML, CSS, and/or JavaScript • Experience with cloud technology such as AWS (EC2/S3/Lambda/Redshift), GCP Heroku, or iPaas

🏖️ Vorteile

• Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact. • An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe. • AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.