Senior Product Marketing Manager, Enterprise

🕒 vor 2 Monaten

🇺🇸 Vereinigte Staaten – Remote

💵 $155.000 - $190.000 / Jahr

⏰ Vollzeit

🟠 Senior

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Ashby

Ashby

51 - 200 Mitarbeiter

💼 Beratung

🤝 B2B

👥 HR Tech

Consulting • B2B • HR Tech

Ashby unterstützt skalierende Unternehmen dabei, ihre ehrgeizigen Wachstumsziele zu erreichen. Mit Ashby können Teams jeder Größe einen schnellen und effizienten Hiring-Prozess durchführen. Unternehmen wie Opendoor, Figma, Notion, Deel und Modern Treasury vertrauen auf Ashby.

Beschreibung

• Own Enterprise segment narrative development and messaging • Conduct research and develop messaging for Finance, Legal, Analysts, Heads of Talent, RecOps, and other Enterprise stakeholders • Translate Ashby’s company-level narrative into messaging for Enterprise and upper mid-market buyers • Maintain the Enterprise messaging framework for Sales, Solutions Engineering, and Customer Success • Partner with Sales Leadership and Solutions Engineering to identify segment opportunities • Develop Enterprise-specific enablement, campaigns, and sales-process materials • Serve as the source of truth between Marketing, Customer Success, and Sales on Enterprise messaging and collateral • Deliver trainings to Sales with other sales-supporting teams • Own Enterprise case studies, decks, one-pagers, campaigns, and account-based marketing content • Support TCO reports and ROI content to help buyers justify Ashby internally • Support Enterprise ABM initiatives with 1-to-1 and 1-to-few messaging and creative campaigns • Partner with Analyst Relations to prepare and brief analysts and press • Translate Sales Leadership priorities into actionable assets, initiatives, and rollouts • Build messaging for secondary Enterprise stakeholders • Refresh the core Enterprise sales deck • Align CS, Sales, and Marketing on Enterprise messaging as campaigns roll out • Collaborate with the Director of Product Marketing

🎯 Anforderungen

• Background in Product Marketing, Sales Enablement, Competitive Intelligence, Solutions Consulting, or Sales Engineering • Deep understanding of Enterprise buying, including multiple stakeholders, longer sales cycles, and higher stakes • Confident writing and storytelling skills • Ability to adapt company narratives for sophisticated, skeptical buyers • Ability to own copy and collaborate with design on polished Enterprise-grade assets • Comfort partnering closely with Sales and participating in major deals • Ability to problem-solve through complexity and ambiguity • Ability to develop TCO, ROI, and business-case assets • Ability to create Enterprise content and messaging for complex buyers • Ability to collaborate cross-functionally with Sales, Solutions Engineering, Customer Success, Content & Community, Demand Gen, Events, Partnerships, and Analyst Relations

🏖️ Vorteile

• Competitive compensation is offered • 10-year exercise window for stock options • Unlimited PTO with four weeks recommended per year • Twelve weeks of fully paid family leave in the US • Generous equipment, software, and office furniture budget • $100/month education budget • More expensive educational items, such as conferences, covered with manager approval • Time to do things the right way, with emphasis on high quality work and avoiding quick hacks

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