Senior CRM Manager

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Bark.com

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 2014

💼 Beratung

📣 Marketing

📦 Logistik

💰 €1.875.497 Venture Round - Bidvine im 2017-09

Consulting • Marketing • Logistics

Bark. com ist eine Online-Marktplatzplattform, die Verbraucher mit lokalen Fachleuten und Dienstleistern in einer Vielzahl von Kategorien (z. B. Handwerk, Wellness, Marketing, IT und mehr) verbindet. Das Unternehmen agiert global und bietet Lead-Generierung sowie ein End-to-End-Marktplatzprodukt (einschließlich In-App-Messaging), um Käufern zu helfen, Aufträge zu veröffentlichen, Angebote zu erhalten und geprüfte Fachkräfte einzustellen. Bark betont schnelles Wachstum, datengetriebene Produktentwicklung und eine vielfältige, verteilte Belegschaft über mehrere Standorte hinweg.

Beschreibung

• Plan, collaborate and lead on key CRM projects across our professional subscription products. • Manage and support a CRM Executive, helping them deliver against key projects while developing their CRM skills and executional excellence. • Deliver a range of cross-channel professional trigger and lifecycle communications, using data-driven insights to develop campaigns that encourage repeat use of Bark. • Lead the CRM go-to-market strategy for new product launches and new market opportunities. • Proactively identify and define opportunities for growth based on customer insight, commercial awareness and competitor analysis. • Create relevant marketing content that responds to customer needs, supports upsell and cross-sell opportunities, builds brand affinity and aids retention. • Devise and own test-and-learn plans across a range of lifecycles and campaigns, developing strategies to hit KPIs. • Use our CRM platform, Iterable, to its fullest extent, including dynamic content, personalisation, automation canvases, segmentation and testing tools. • Plan and manage the delivery of CRM campaigns across email, SMS, chameleon (on platform messaging) and push channels across multiple geographies. • Use AI tools, including Claude, MCP and relevant connectors, to improve the efficiency and quality of CRM execution, analysis and campaign development, including building skills and automations that support email creation, reporting and ongoing process improvement.

🎯 Anforderungen

• 6+ years’ experience within a CRM role • Strong experience using CRM/ESP platforms similar to Iterable or Braze. • Proactive and autonomous across a broad range of CRM tasks and projects. • Strong CRM leadership skills, with the ability to operate as a senior member of a small, high-performing team. • Hands-on experience planning and delivering complex multi-channel CRM lifecycle automation, including dynamic content and personalisation. • Proven experience owning test-and-learn programmes and campaigns. • Strong experience using data visualisation tools to make decisions and recommendations. • Strong prioritisation skills, work ethic, accountability and ownership. • Understanding of best practice with regards to email and deliverability. • Comfortable using AI tools such as Claude to improve ways of working, speed up execution, support analysis and identify opportunities for process improvement. • Curious and proactive in exploring new technology, tools and workflows that can improve CRM team performance.

🏖️ Vorteile

• Health insurance • Flexible working arrangements