Senior Marketing Manager – Lifecycle Strategy

🕒 vor 2 Tagen

🏄 California, Idaho, +3 weitere Bundesländer – Remote

🏄 California – Remote 🥔 Idaho – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $128.900 - $157.500 / Jahr

⏰ Vollzeit

🟠 Senior

🎡 Marketing

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BECU

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 1935

🏦 Bankwesen

💸 Finanzen

🤝 Non-Profit

Banking • Finance • Non-profit

BECU ist eine gemeinnützige Kreditgenossenschaft, die im Besitz ihrer Mitglieder ist und sich der Erfüllung der finanziellen Bedürfnisse ihrer Mitglieder verschrieben hat. Als Kreditgenossenschaft bietet BECU eine Vielzahl von Finanzdienstleistungen an, darunter Alltagsbankgeschäfte, Kredite und Hypotheken, Finanzplanung und Geschäftskundenbanking. Die Mitglieder profitieren von wettbewerbsfähigen Konditionen, niedrigen Gebühren und einem Fokus auf finanzielle Gesundheit und Wohlbefinden. BECU bietet zudem Programme für finanzielle Gesundheit und exklusive Mitgliederrabatte an. Ursprünglich als Boeing Employees' Credit Union gegründet, ist BECU durch die NCUA bundesstaatlich versichert und fördert die Chancengleichheit beim Wohnungsbau.

Beschreibung

• You’ll lead the development of end-to-end member journeys, mapping key lifecycle stages and defining the moments that matter to drive engagement, retention, and growth. • You’ll build and operationalize segmentation strategies, translating enterprise segments into actionable marketing approaches that better serve diverse member needs. • You’ll own key marketing models (e.g., next best offer, attrition) from a strategic lens— identifying gaps, refining existing models, and shaping future capabilities. • Guide an integrated channel strategy across digital and traditional platforms, with a focus on expanding into under-utilized channels to broaden reach, increase engagement, and drive measurable impact. • You’ll translate data into actionable insights, partnering with analytics teams to inform strategies, evaluate performance, and improve marketing effectiveness. • You’ll lead forecasting efforts and ROI analysis, helping the organization make informed, high-impact marketing investments. • You’ll collaborate closely with product, analytics, finance, and MarTech teams to align strategies, define requirements, and ensure seamless execution. • You’ll oversee marketing plans to ensure alignment with business objectives, while guiding teams to execute against a cohesive lifecycle strategy. • You’ll own performance storytelling—consolidating insights, leading business reviews, and delivering clear, strategic recommendations to leadership. • You’ll manage marketing budgets, ensuring accurate tracking, efficient allocation, and alignment with strategic priorities. • You’ll mentor team members and act as a strategic thought partner, fostering innovation, accountability, and continuous improvement.

🎯 Anforderungen

• Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience • Seven years of experience as a Marketing Manager or related role • Advanced degree in Marketing, Business Administration, or Communications preferred. • CRM and life-cycle marketing experience • Project management skills with a strong service focus and ability to manage multiple projects and deliverables • Exceptional written and executive presentation skills, with experience developing and delivering strategic presentations tailored to leadership and executive audiences. • Demonstrated understanding of brand and its relation to positioning, marketing strategies, and tactics • Business acumen with the ability to research and provide innovative business and competitive analytics, positioning, and strategies toward fulfilling marketing opportunities • Demonstrated ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation.

🏖️ Vorteile

• 401(k) Company Match (up to 3%) • 4% annual contribution to your 401(k) by BECU • Medical, Dental and Vision (family contributions as well) • PTO Program + Exchange Program • Tuition Reimbursement Program • BECU Cares volunteer time off + donation match