Global Marketing Manager

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Meridian Bioscience Inc.

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501 - 1000 Mitarbeiter

🧬 Biotechnologie

⚕️ Krankenversicherung

💊 Pharmazie

💰 Grant im 2022-01

Biotechnology • Healthcare Insurance • Pharmaceuticals

Meridian Bioscience Inc. ist ein führender Hersteller von molekularen und immunologischen Reagenzien, die für diagnostische Anwendungen entwickelt wurden. Das Unternehmen ist darauf spezialisiert, innovative Lösungen zur Verbesserung von Point-of-Care-Diagnostik und zur Optimierung der Testentwicklung für verschiedene medizinische Bedingungen, einschließlich Infektionskrankheiten und Krebs, bereitzustellen. Meridian engagiert sich für den Fortschritt der medizinischen Diagnostik und die Verbesserung der Patientenresultate durch seine hochwertigen Produkte und Dienstleistungen.

Beschreibung

• Own the end-to-end product lifecycle, including market assessment, product positioning, launch execution, and in-market performance optimization. • Partner with Project Management, Regulatory, and R&D to support pipeline development, business cases, and product requirements. • Lead global product launches, ensuring commercial readiness, training, forecasting, and alignment across regions. • Develop and execute global marketing plans aligned with revenue and profitability targets. • Define segmentation, targeting, positioning, and value propositions based on market insights. • Conduct market, customer, and competitive analysis to inform strategy and product direction. • Support pricing strategy and product portfolio decisions. • Develop and implement tactical marketing programs to drive demand, adoption, and revenue growth. • Monitor KPIs (revenue, win/loss, funnel metrics) and adjust strategies accordingly. • Collaborate with Marketing Communications on campaigns, promotions, and content.

🎯 Anforderungen

• Bachelors degree in Business, Marketing, or Science related field required. • Minimum of 5 to 7 years of Sales and/or Marketing experience in medical device environment. • IVD experience is preferred. • Experience with marketing plans and/or product launches preferred. • Experience in product launches and lifecycle management preferred. • Strong business acumen and analytical skills. • Ability to translate strategy into execution. • Dedicated to working with the team to accomplish annual objectives along with a desire to grow with the company. • Ability to work with the sales team and provide support guidance with the selling process. • Previous background and understanding of the roles and expectations of sales and marketing within an IVD focused organization. • Excellent interpersonal, organizational, written and oral communications skills. • Self-motivated person who has the ability to work under pressure and meet deadlines. • Computer proficiency (MS Word, and Excel). • Ability and desire to learn technical subject matter in order to provide optimized influence in marketing programs. • Proven ability to lead and influence others, especially with R&D and other cross functional partners, sales, high level customers and management. • Must be a self-starter, able to prioritize and handle multiple tasks and ability to meet strict deadlines and perform under pressure in a fast-paced work environment. • May be required to work additional hours outside of the normal work shift to ensure departmental goals are met (evenings and weekends).

🏖️ Vorteile

• Health insurance • 401(k) matching • Flexible work hours • Paid time off