Senior Analyst – Marketing Analytics

🕒 vor 13 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $50 - $60 / Stunde

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🦅 H1B-Visum-Sponsor

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Beyondsoft

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501 - 1000 Mitarbeiter

🔒 Cybersecurity

Cloud Computing • Cybersecurity • Consulting

Beyondsoft ist eine globale Beratungsgesellschaft, die sich auf IT-Dienstleistungen spezialisiert hat, insbesondere auf Cloud-Adoption und -Transformation. Sie bieten ein breites Spektrum an Dienstleistungen an, darunter digitale Strategie, Cloud-Migration, moderne Arbeitsplatzlösungen, Daten- und KI-Modernisierung, agile Betriebsführung und Cybersecurity. Mit ihrer Expertise zur Unterstützung verschiedener Branchen legt Beyondsoft Wert auf maßgeschneiderte Lösungen, die die Produktivität steigern und die operative Effizienz ihrer Kunden verbessern.

Beschreibung

• Leverage data to gain insight into trending, user experience and behavior to drive the appropriate digital marketing, mobile and social strategies. • Take various sources of customer and campaign data and condense it down to a coherent story with clear conclusions and actionable insights, acting as the subject matter expert for digital analytics. • Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices. • Visualize data into meaningful presentation decks and dashboards to provide holistic views of site user engagement activity to business stakeholders. • Update and build dashboards, leveraging Power BI or Tableau, integrating Adobe Analytics and other data. • Perform deep dive analysis via Case Studies to tell a comprehensive analytics story with data points and actionable insights to drive recommendations and decision making. • Leverage Agile Delivery methods and processes to effectively track user stories, level of effort estimates, and plan with your Agile team for each Sprint. • Drive data analysis of web projects, A/B and multivariate testing, and ad hoc requests. • Support tag management requirements and documentation services to maintain integrity across multiple sources of data, including providing user acceptance testing and validation of web reporting creating, enhancements, and adjustments. • Partner with multiple vendors to implement analytics requirements and streamline project processes. • Multi-task and self-prioritize work queue to balance work queue and ensure stakeholder expectations are being met. • Engage in analytics delivery re-prioritization discussions as needed with stakeholders to maximize internal team and stakeholder satisfaction.

🎯 Anforderungen

• Bachelor’s Degree required. • Minimum 3 - 5 years of web metrics and/or analytics experience. • Strong Adobe Analytics, in particular with Analysis Workspace, and Adobe Target experience. • Experience with data visualization tools such as Tableau or Power BI. • Highly proficient in Excel with building complex dashboards. • Highly proficient in PowerPoint with designing analytics-based presentations and visualizations. • Hands-on experience with and understanding of how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners. • Can multi-task and quickly adapt to changing and conflicting priorities, while working independently. • Motivated by learning and evaluating new analytics technologies and staying up to date with current trends and tools. • Implementation experience with analytics platforms such as a web reporting tool and tag management software. • Critical thinker who can problem solve and is detail-oriented and organized. • Excellent written/verbal communication and client relationship management skills.

🏖️ Vorteile

• Competitive hourly compensation of $50–$60/hour based on experience with clear expectations and pay transparency • 8 paid company holidays plus 1 floating holiday • Paid Time Off (PTO): 5 days annually, designed to complement company holidays and client schedules • 401(k) retirement plan with company match, supporting long-term financial wellness • Comprehensive company-sponsored benefits for eligible employees and their families, including: Medical, dental, and vision insurance • Health Savings Account (HSA) • Short- and long-term disability coverage • Employee Assistance Program (EAP) • Basic life and AD&D insurance • Optional voluntary benefits, allowing employees to customize coverage to their needs: Health Care and Dependent Care FSAs • Commuter benefits • Voluntary accident and critical illness coverage • Voluntary long-term care • Additional life and AD&D insurance