Director of Media

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Blackbaud

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1001 - 5000 Mitarbeiter

☁️ SaaS

🤝 Non-Profit

🤝 B2B

💰 €6.500.000 Series A im 2000-02

SaaS • Non-profit • B2B

Blackbaud ist ein Cloud-Softwareunternehmen, das intelligente Lösungen für sozialen Wandel entwickelt und sich auf gemeinnützige Organisationen konzentriert. Es bietet Produkte und Dienstleistungen für Fundraising, Spendenverwaltung, Engagement und sectorspezifische Cloud-Lösungen, um Wohltätigkeitsorganisationen, Bildungseinrichtungen und andere missionsorientierte Organisationen zu unterstützen, schneller zu agieren und intelligenter zu arbeiten. Blackbaud bietet auch Schulungen, Support, Entwicklerressourcen, einen Partnermarkt und Branchenforschung durch das Blackbaud Institute an. Das Unternehmen legt großen Wert auf Datenschutz, Sicherheit und soziale Verantwortung des Unternehmens.

Beschreibung

• Own the full funnel paid media approach—activating brand and demand campaigns across upper and lower funnel channels to support long-term brand equity and near-term growth targets. • Lead an A-team of channel experts (search, paid social, programmatic, video/CTV—connected TV, emerging platforms), fostering a culture of curiosity, speed, and accountability. • Partner with Demand, Brand and Creative teams to activate unconventional, attention-grabbing ideas through paid media—scaling stunts, hyperlocal activations, and immersive moments via targeted channels that maximize reach and impact. • Own forecasting, budget modeling, and attribution to guide investment decisions that optimize both CAC and Net Revenue Retention (NRR). • Design and evangelize a test-and-learn roadmap (incrementality, holdouts, MMM, MTA) that turns insights into repeatable playbooks. • Strengthen brand affinity by identifying high impact paid placements, partnerships, and media environments for brand campaigns so our audiences think effortlessly and positively about Blackbaud. • Integrate with cross-functional peers in brand, growth, product marketing, creative, and analytics to ensure cohesive storytelling and shared KPIs. • Scale globally—managing agency and in-house execution across multiple regions, languages, and regulatory environments. • Report what matters—delivering concise, outcome-oriented media narratives to senior leadership. • Act as a strategic media partner to Brand and Demand—translating campaign strategies into paid channel plans, audience targeting, flighting, and investment decisions.

🎯 Anforderungen

• 10+ years of B2B or SaaS media leadership, owning brand and performance programs end-to-end across the funnel. • A proven track record building and leading high-impact media teams, including internal talent and agency partners. • Deep expertise across paid media, including SEM, paid social, display/programmatic, video/CTV, and emerging channels such as audio, retail media, and ABM platforms. • Strong command of modern search and discovery, including SEO and AEO, with a practical understanding of how brands surface across LLM-driven experiences and AI-powered search. • A portfolio of inventive, cost-efficient campaigns—including surprise-and-delight physical-world experiences and micro-targeted digital/physical hybrids—that delivered measurable lift. • Advanced financial and planning acumen, including forecasting, scenario modeling, LTV/CAC, payback, and media’s impact on net revenue retention. • Hands-on experience with incrementality testing and advanced measurement, using experimentation, attribution, and modeling to guide investment decisions. • Strong analytical and storytelling skills, able to turn complex data into clear direction and executive-ready narratives. • Experience scaling programs globally, with fluency navigating privacy, consent, and regulatory frameworks such as GDPR and CCPA.

🏖️ Vorteile

• Medical, dental, and vision insurance • Remote-flexible workforce • Wellness Programs • 401(k) program with employer match • Flexible paid time off • Generous Parental Leave • Donations for Doers • Pet insurance, legal and identity protection • Tuition reimbursement program