Customer Marketing Manager – Adoption & Lifecycle

🕒 vor 1 Monat

Jetzt Bewerben

Ähnliche Remote-Jobs finden

E-Mails für Remote-Jobs erhalten

📊 Überprüfen Sie Ihre Lebenslauf-Bewertung für diese Stelle

Verbessern Sie Ihre Chancen auf ein Vorstellungsgespräch, indem Sie Ihre Lebenslauf-Bewertung vor der Bewerbung überprüfen.

Lebenslauf hochladen

Bloomerang

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 2012

🤝 Non-Profit

☁️ SaaS

🤲 Wohltätigkeit

💰 €33.000.000 Debt Financing im 2021-02

Non-profit • SaaS • Charity

Bloomerang ist eine gemeinschaftsorientierte Software zur Verwaltung von Spendern für Non-Profit-Organisationen, die darauf ausgelegt ist, ein besseres Spendererlebnis zu bieten und Organisationen zum Erfolg zu verhelfen. Es bietet eine umfassende Plattform, die speziell für Non-Profit-Organisationen entwickelt wurde und Funktionen wie Spenderdatenbank-Management, Marketing- und Engagement-Tools, Lösungen für Berichterstattung und Analysen sowie Systeme für Freiwilligen- und Mitgliederverwaltung umfasst. Bloomerang zielt darauf ab, die Spenderbindung zu verbessern und die Fundraising-Effizienz zu steigern, indem es Non-Profits mit den notwendigen Werkzeugen ausstattet, um Beziehungen zu pflegen und Spenden zu fördern. Vertraut von über 23. 000 Organisationen, hilft Bloomerang Non-Profits, mehr Mittel zu beschaffen und durch optimierte Abläufe und eine intuitive Benutzererfahrung nachhaltige Veränderungen zu bewirken.

Beschreibung

• Own and scale lifecycle strategy across onboarding and adoption, driving time-to-value, engagement, payments activation, and revenue growth • Build and optimize multi-channel customer journeys (email and in-app) using behavioral data, segmentation, and continuous testing • Develop and embed AI-powered systems and workflows to improve targeting, execution, and decision-making at scale • Translate customer behavior and lifecycle performance into actionable insights that drive adoption, retention, and expansion • Establish performance frameworks to measure impact, prioritize initiatives based on ROI, and continuously optimize programs • Partner cross-functionally to align lifecycle strategy with product and go-to-market initiatives, influencing decisions through data • Own programs end-to-end and support customer-facing initiatives that drive product adoption, engagement, and education

🎯 Anforderungen

• At least 5 years of experience in Customer, Lifecycle, or Product Marketing within SaaS, with a proven track record of owning lifecycle or product adoption programs end-to-end and driving measurable impact on adoption, retention, payments activation, and revenue • Strong systems thinker with experience building scalable, repeatable lifecycle programs and embedding AI and automation into workflows for segmentation, optimization, and decision-making • Hands-on expertise with email and in-app channels (e.g., Pendo), including segmentation, deliverability, UX, and multi-channel journey optimization • Deep analytical skillset, with experience building performance frameworks, connecting efforts to business outcomes, and prioritizing initiatives based on ROI • Proficiency with core marketing and customer data platforms (e.g., Salesforce, Marketo, HubSpot, Gainsight, Pendo, etc.) and ability to leverage data across systems effectively • Demonstrated ability to operate independently in ambiguous environments, owning strategy through execution with a strong problem-solving mindset • Effective cross-functional collaborator and communicator, able to influence stakeholders, present insights clearly, and support customer-facing initiatives that drive adoption and engagement

🏖️ Vorteile

• You’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere. • You’ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more! • You’ll receive a 401k match to help invest in your future. • Everything you need to be successful, shipped right to your door. You got this. We got you.