Senior Director, Marketing – Defense

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🕒 vor 27 Tagen

🤠 Texas, Washington – Remote

🤠 Texas – Remote ☕ Washington – Remote

💵 $152.311 - $197.689 / Jahr

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🦅 H1B-Visum-Sponsor

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Blue Yonder

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5001 - 10000 Mitarbeiter

Blue Yonder ist der weltweit führende Anbieter für digitale Supply Chain und Omnichannel-Commerce-Fulfillment. Unsere intelligente End-to-End-Plattform ermöglicht es Händlern, Herstellern und Logistikdienstleistern, die Kundennachfrage nahtlos vorherzusagen, flexibel umzusteuern und zu erfüllen. Mit Blue Yonder treffen Sie stärker automatisierte, profitablere Geschäftsentscheidungen, die mehr Wachstum ermöglichen und Kundenerlebnisse neu denken. Blue Yonder - Fulfill your Potential

Beschreibung

• Develop and execute a comprehensive marketing strategy aligned to company growth objectives and product roadmap • Lead, mentor, and scale a high-performing marketing team across multiple disciplines • Partner with executive leadership to define brand positioning and market differentiation • Establish KPIs and performance metrics to measure marketing effectiveness and ROI • Oversee marketing technology stack (CRM, automation tools, analytics platforms) to drive efficiency and scalability • Manage budget planning, forecasting, and resource allocation • Implement processes to improve campaign execution, lead management, and reporting accuracy • Ensure data integrity and alignment with sales operations • Design and execute multi-channel marketing campaigns to drive pipeline and revenue growth • Align closely with sales to ensure lead quality, conversion, and pipeline acceleration • Optimize digital marketing efforts including paid media, SEO/SEM, content marketing, and ABM strategies • Leverage data insights to continuously improve campaign performance • Define and articulate clear, differentiated messaging and value propositions • Lead competitive intelligence efforts to inform positioning, pricing, and go-to-market strategies • Partner with product and sales teams to align messaging with customer needs and market trends • Develop tools, content, and training programs to support the sales organization • Ensure consistent messaging and positioning across all customer touchpoints • Support product launches with enablement materials, playbooks, and internal communications • Develop and lead global event strategy, including trade shows, customer events, and industry conferences • Drive event ROI through pipeline generation and customer engagement • Partner with sales to maximize field marketing impact and regional engagement

🎯 Anforderungen

• Bachelor’s degree in marketing, Business, or related field (MBA preferred) • 10+ years of progressive marketing experience, with at least 5 years in a leadership role • Experience in B2B SaaS, preferably in supply chain, logistics, or enterprise software • Experience in government contracting strongly preferred • Proven track record of driving demand generation and revenue growth • Strong understanding of marketing operations, analytics, and marketing technology • Experience leading integrated campaigns across digital and offline channels • Exceptional leadership, communication, and stakeholder management skills • Ability to operate strategically while maintaining executional excellence in a fast-paced environment

🏖️ Vorteile

• Comprehensive Medical, Dental and Vision • 401K with Matching • Flexible Time Off • Corporate Fitness Program • A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more