Director, Retention

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🕒 vor 15 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $150.000 - $185.000 / Jahr

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Bloom

WebsiteLinkedInAlle Stellen

1 - 10 Mitarbeiter

Gegründet 2018

👥 HR Tech

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🤝 B2B

HR Tech • Education • B2B

Bloom ist eine Full-Service-Beratung für Personalwesen und DEI, die sich darauf konzentriert, Unternehmen dabei zu helfen, bessere Arbeitsplatz-Erfahrungen zu schaffen. Seit 2017 bietet Bloom anteilige HR-Dienstleistungen, Schulungen in den Bereichen Diversität, Gleichstellung und Inklusion sowie maßgeschneiderte Rekrutierungslösungen, die den Bedürfnissen ihrer Kunden gerecht werden. Mit der Mission, inklusive und effektive Teams zu schaffen, zielt Bloom darauf ab, Arbeitsplatzkulturen zu transformieren und Mitarbeitererfahrungen durch strategische HR-Politiken und engagierte Unterstützung zu verbessern.

Beschreibung

• Poppy & Peonies is looking for a strategic, customer-obsessed Director of Retention to own and evolve the full customer lifecycle across email, SMS, loyalty, and retention marketing. • This is a high-impact leadership role where you’ll shape how we build long-term relationships with our community, increase customer lifetime value, and create thoughtful brand touchpoints that keep customers coming back. • You’ll lead retention strategy across CRM channels while partnering closely with creative, ecommerce, and CX teams to deliver seamless customer experiences that feel deeply aligned with the Poppy & Peonies brand. • Own and evolve the retention marketing strategy across email, SMS, loyalty, referral, and post-purchase touchpoints. • Build and optimize customer lifecycle journeys from acquisition through repeat purchase, win-back, and VIP retention. • Develop segmentation strategies based on customer behavior, purchase patterns, engagement, and lifecycle stage. • Lead campaign planning and CRM calendar execution around launches, seasonal moments, and customer engagement initiatives. • Partner with creative teams to ensure all customer communications feel elevated, intentional, and aligned with the brand voice. • Drive strategies that increase repeat purchase rate, customer lifetime value, and long-term customer engagement.

🎯 Anforderungen

• Proven experience leading retention, CRM, or lifecycle marketing within a direct-to-consumer, retail, fashion, or lifestyle brand • Deep expertise in email and SMS marketing strategy, automation, segmentation, and lifecycle management • Hands-on experience with platforms such as Klaviyo, Attentive, Postscript, or similar CRM tools • Strong understanding of customer psychology and retention marketing best practices • Track record of improving retention, repeat purchase rate, and customer lifetime value • Strong analytical mindset with the ability to translate customer data into actionable insights • Experience managing agencies, freelancers, or external partners • Highly organized and comfortable balancing strategy with execution in a fast-moving environment • A builder mentality with excitement for ownership, experimentation, and scaling thoughtfully • Clear communicator who collaborates effectively across creative, ecommerce, CX, and leadership teams • Genuine interest in fashion, lifestyle, and community-driven brands

🏖️ Vorteile

• Annual Salary ranges from $150,000- $185,000 • Performance bonus • 3 weeks of paid vacation per year • Health benefits coverage • $250 annual period & menstrual budget • $1,000 annual allowance towards Poppy & Peonies product • $400 home office setup allowance