Senior Director, Growth Marketing

🕒 vor 1 Monat

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Calendly

WebsiteLinkedInAlle Stellen

501 - 1000 Mitarbeiter

Gegründet 2013

☁️ SaaS

⚡ Produktivität

🏢 Unternehmen

💰 €3.502.700.000 Series B im 2021-01

SaaS • Productivity • Enterprise

Calendly ist eine Plattform zur Automatisierung der Terminplanung, die die Koordination von Meetings vereinfacht. Sie bietet anpassbare Verfügbarkeitsoptionen, Integrationen mit Kalender- und Videokonferenz-Tools sowie Funktionen wie Terminabstimmungen und Erinnerungen. Calendly hat das Ziel, die Produktivität zu steigern, indem der Aufwand für die Organisation von Meetings für Einzelpersonen und Teams reduziert wird.

Beschreibung

• Partner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy. • Develop and execute the company’s comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement. • Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution. • Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion. • Lead annual and quarterly growth planning, forecasting, and budget allocation. • Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy. • Own the website end to end, defining goals and a roadmap to achieve them. • Oversee paid acquisition channels including paid search, paid social, affiliate, display, SEO, and partnerships. • Establish a culture of experimentation through A/B testing and performance optimization. • Build, mentor, and lead a high-performing growth marketing team.

🎯 Anforderungen

• 10+ years of progressive experience in growth marketing, demand generation, or performance marketing. • 5+ years of leadership experience managing high-performing marketing teams. • Proven success scaling customer acquisition and retention programs in fast-paced, high-growth environments. • Deep expertise in paid media, lifecycle marketing, funnel optimization, and attribution. • Strong analytical skills with experience using tools such as Google Analytics, Tableau, HubSpot, Marketo, or similar platforms. • Experience managing significant marketing budgets and delivering measurable ROI. • Excellent leadership, communication, and stakeholder management skills.

🏖️ Vorteile

• Top Performer Bonus program • Equity awards • Competitive benefits