Associate Director – Patient Marketing

🕒 vor 29 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Celcuity

51 - 200 Mitarbeiter

🏥 Gesundheitswesen

🧬 Biotechnologie

💊 Pharmazie

Healthcare • Biotechnology • Pharmaceuticals

Celcuity ist ein Biotechnologieunternehmen in der klinischen Entwicklungsphase, das zielgerichtete Therapien entwickelt, die den PI3K/AKT/mTOR (PAM)-Weg blockieren, um mehrere solide Tumore zu behandeln. Sein führender Kandidat, Gedatolisib, ist ein potenzieller erstklassiger Pan-PI3K und mTORC1/2-Inhibitor, der in Studien zu Brust- und Prostatakrebs untersucht wird. Das Unternehmen verfolgt ein fokussiertes Entwicklungsprogramm mit dem Ziel, transformative, zielgerichtete Krebstherapien bereitzustellen, und führt klinische Entwicklungs- sowie datengetriebene Forschungsarbeiten durch, um regulatorische und medizinische Akzeptanz zu unterstützen.

Beschreibung

• Lead the patient marketing strategy for REVTORPYK, aligning it with APP/nursing, patient, caregiver, brand strategy, and commercial objectives • Lead development of the patient promotional platform, including messaging, creative campaigns, and promotional tactics • Develop an APP/nursing educational platform and omnichannel approach with the Promotional lead • Develop a patient omnichannel strategy with the Multi-channel Marketing Lead • Oversee internal prioritization and review of patient materials, projects, and resources through the Promotional Review Committee • Partner with commercial operations, sales, medical, and market access for strategic alignment and execution • Monitor, assess, and optimize promotional campaigns using performance metrics and insights • Collaborate with creative and media agencies to manage tactics and budgets, coordinating projects to completion on time and within budget • Partner with patient advocacy to support advocacy-related and patient-facing initiatives compliantly • Ensure compliance with regulatory and legal standards for pharmaceutical promotions • Represent Celcuity as a trusted partner in the oncology community • Perform other duties as assigned

🎯 Anforderungen

• B.S./B.A. in science, business, marketing, or a related field • 10+ years of commercial experience in the pharmaceutical/biotech industry • 5+ years of oncology marketing experience, including direct patient marketing • Proven track record in leading the development and implementation of successful marketing campaigns • Product launch experience as a promotional marketer • 2+ years Pharma sales experience, preferably in oncology • Demonstrated cross-functional collaboration, including managing across teams and external agencies • Knowledge of FDA regulations governing pharmaceutical promotions and compliance standards, including the Promotional Review Committee process • Exceptional communication and presentation skills, with the ability to influence at all levels of the organization • Entrepreneurial mindset and a track record of exploring new ways of working, driving new opportunities, and catalyzing others to build creative solutions • Sound judgment and decision-making skills • Solid planning and project management capabilities • MBA or advanced degree in a related field preferred • Marketing experience in breast cancer preferred • Cross-functional experience in market analytics, sales, sales management, or key customer marketing preferred

🏖️ Vorteile

• Annual performance incentive bonus • New hire equity package • Medical insurance • Dental insurance • Vision insurance • 401(k) match • PTO • Paid holidays • Competitive total compensation package

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