Director, Marketing Technology – Data Operations

🕒 vor 23 Tagen

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $138.200 - $221.100 / Jahr

⏰ Vollzeit

🔴 Experte

🎯 Marketingleiter

👻 Geisterscore 0%

Was es bedeutet: die Wahrscheinlichkeit, dass für diese Stelle niemand wirklich einstellt.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Cengage Group

WebsiteLinkedInAlle Stellen

5001 - 10000 Mitarbeiter

📚 Bildung

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round im 2023-06

Education • eCommerce • SaaS

Die Cengage Group ist ein globales Unternehmen für Bildungstechnologie, das erschwingliche, hochwertige digitale Lerninhalte, integrierte Plattformen und Dienstleistungen für Lernende, Lehrkräfte und Institutionen bereitstellt. Es bietet Kursmaterialien, Umschulungs- und Weiterbildungsmöglichkeiten, Prüfungsvorbereitungen, ESL-Unterricht und berufliche Schulungen über Marken wie Gale, National Geographic Learning, ed2go und Infosec an. Cengage kombiniert vertrauenswürdige Inhalte mit abonnementbasierten digitalen Plattformen, um Studenten und Fachleuten dabei zu helfen, arbeitsbereit zu werden und lebenslanges Lernen zu unterstützen.

Beschreibung

• Build and scale Cengage's global Marketing Technology and Data function and team • Define the vision, governance, and operating model for the marketing technology and data ecosystem • Develop and own the marketing technology strategy and roadmap aligned to business priorities and customer experience goals • Translate marketing and business needs into technology recommendations, investment priorities, and implementation plans • Define the future-state MarTech ecosystem and supporting architecture • Establish marketing data vision, governance, operating model, and roadmap • Define data platforms, standards, architecture, and integration strategies for personalized experiences, trusted reporting, AI, and advanced analytics • Lead data quality, stewardship, taxonomy, and master data management initiatives • Evolve marketing measurement through attribution, performance dashboards, experimentation, and actionable insights • Oversee marketing data operations, including pipelines, integrations, privacy, governance, and operational processes • Establish governance for evaluating, selecting, implementing, and retiring marketing and data technologies • Maintain an inventory of marketing applications, integrations, licenses, and business owners • Lead technology rationalization efforts and improve platform adoption • Develop standards, policies, and operating procedures • Manage technology intake, prioritization, evaluation, and recommendation processes • Partner with Procurement and Finance on contracts, licensing, renewals, and spend forecasting • Build business cases and technical requirements for technology investments • Establish vendor performance management and strategic partnerships • Develop and implement the marketing AI roadmap • Identify, pilot, and scale AI-powered capabilities • Enable testing frameworks, measurement approaches, and continuous optimization • Evaluate emerging technologies and recommend innovations • Build partnerships across Marketing, Digital, IT, Procurement, Finance, Sales, Security, Legal, and external vendors • Align cross-functional roadmaps, delivery timelines, and investment priorities • Drive organizational adoption through enablement, change management, documentation, and standards • Lead, coach, and develop a global marketing technology and data team • Establish team goals, development plans, and success metrics • Recruit and retain top talent while building future organizational capabilities

🎯 Anforderungen

• Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or a related field • 10+ years of experience in Marketing Technology, Marketing Operations, Data Operations, Digital Marketing, Business Systems, or related areas • Strong people leadership and coaching ability • Demonstrated success building and leading high-performing teams in complex enterprise environments • Experience leading enterprise MarTech and data strategy, governance, technology transformation, or digital capability programs • Strong understanding of modern marketing technology and data ecosystems, including CRM, marketing automation, web platforms, analytics, experimentation, digital asset management, customer data platforms, and AI-enabled marketing solutions • Deep expertise in marketing data strategy, governance, and operations • Experience developing technology roadmaps, governance frameworks, and portfolio management practices • Experience evaluating technology investments, managing vendors, and leading software selection processes • Strong business sense with the ability to translate business objectives into technology strategies and investment recommendations • Demonstrated success leading cross-functional initiatives • Excellent communication, stakeholder management, facilitation, and executive presentation skills • Preferred: Experience developing AI strategies, piloting AI capabilities, or scaling AI adoption within marketing organizations • Preferred: Experience implementing experimentation, optimization, or personalization programs • Preferred: Familiarity with Agile delivery methodologies and enterprise project governance • Preferred: Experience supporting global marketing teams in B2B SaaS or EdTech organizations • Preferred: Master's degree or equivalent combination of advanced education and relevant experience

🏖️ Vorteile

• Discretionary incentive bonus program with a 25% annual individual target • Comprehensive Total Rewards package • Reasonable accommodations for qualified individuals with disabilities, including during the job application process

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