VP, Product – Commerce and Retail Media

🕒 vor 1 Monat

🌽 Illinois, New York – Remote

infoinfo

💵 $200.000 - $250.000 / Jahr

⏰ Vollzeit

🔴 Experte

👔 Vizepräsident

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Circana

Circana

5001 - 10000 Mitarbeiter

🤝 B2B

💼 Beratung

B2B • Consulting

Bei Circana messen und beschleunigen wir die Nachfrage. So einfach ist das. Wir arbeiten mit Marken zusammen, um ihre schwierigsten geschäftlichen Herausforderungen zu meistern, indem wir unsere Big-Data-, KI-Datenvisualisierungsplattform und unsere tiefgreifende Expertise in über 25 Branchen kombinieren. Unsere Kunden vertrauen darauf, dass wir sie auf ihren nächsten Schritten und darüber hinaus begleiten, damit sie innovativ sein, die Verbraucheranforderungen erfüllen und wachsen können.

Beschreibung

• Define the future of Retail Media Network measurement, advertiser effectiveness, Audience Targeting, Customer Relationship Management, and AI-powered commerce intelligence • Establish a scalable media framework and products supporting customer relationship management, retail media targeting, measurement and optimization • Create the industry standard for retail media effectiveness measurement • Launch a universal dashboard and API strategy supporting advertisers, RMNs, agencies and partners • Connect audience targeting, customer experience, incrementality, attribution and optimization measurement into a unified platform • Drive software, data and measurement of revenue growth • Establish Circana as the trusted neutral retail media partner across RMNs • Own vision, roadmap, investment strategy and commercialization • Lead products spanning lift measurement, benchmarking, media optimization, audience targeting, customer relationship management, AI insights and analytics • Lead integration of measurement capabilities such as match market testing and Market Mix Modeling (MMM) • Partner with Data Science and Engineering to operationalize audience segmentation, targeting, incrementality, causal inference and AI • Build scalable self-service experiences and ecosystem integrations • Influence executive clients, retailers and strategic partners • Recruit and develop world-class product talent

🎯 Anforderungen

• 12-15+ years in Product Management, Analytics, AdTech, MarTech or Retail Media • Proven success launching enterprise data, measurement or analytics products • Strong executive presence and customer-facing leadership • Bachelor’s degree in quantitative discipline • Familiar working knowledge with RMNs like Amazon Ads, Walmart Connect, Sam's Club MAP, Instacart Ads, Roundel, Kroger Precision Marketing or Albertsons Media Collective • Retail media ecosystem platform knowledge like Skai, Pacvue, Koddi, Flywheel, CommerceIQ or similar platforms • Commerce and social platform experience and knowledge like TikTok Shop, Meta Commerce, Pinterest or similar organizations • Familiar with measurement and analytics offerings like Nielsen, NCS, Kantar, Neustar, Analytic Partners or Circana/IRI • Built products used across multiple RMNs • Understanding of advertiser, agency, retailer and platform needs • Deep fluency in media, measurement science, CRM and commercialization • History of scaling products from concept to market leadership • Knowledge of Retail Media Networks, incrementality measurement, causal inference and econometrics, attribution and media optimization, AI/ML-based insights and recommendation systems, and retail, media and consumer data ecosystems

🏖️ Vorteile

• Bonus pay eligibility • Paid time off • Medical insurance • Dental insurance • Vision insurance • 401(k)

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