Marketing Lead

Stelle nicht auf LinkedIn

🕒 vor 3 Monaten

🗽 New York – Remote

🗽 New York – Remote

💵 $170.000 - $200.000 / Jahr

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Code and Theory

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 2011

🤝 B2B

☁️ SaaS

B2B • Digital Transformation • SaaS

Code and Theory ist eine kreative Agentur mit Technologie-Schwerpunkt, die an der Schnittstelle von Kreativität und Technologie agiert. Das Unternehmen arbeitet mit Medien- und Verlagshäusern zusammen, um politische Nachrichten zu gestalten, und bietet digitale Transformation für ambitionierte Marken wie Microsoft, Amazon, NFL und andere. Als vertrauenswürdiger Partner ist die Agentur bekannt für ihre Expertise in der Entwicklung von End-to-End-Lösungen, die den Bedürfnisse von Konsumenten und Unternehmen in der sich wandelnden digitalen Landschaft gerecht werden. Das Team besteht aus 50 % Ingenieuren und 50 % Kreativen, wodurch Code and Theory das digitale Erlebnis in verschiedenen Branchen wie Automobil, Sport, Gastgewerbe, Finanzen und Bildung neu definiert. Sie werden für ihren innovativen Ansatz in der Unternehmens-Transformation, AI-gesteuerten Designsystemen und strategischen digitalen Marketinginitiativen anerkannt.

Beschreibung

• Own The Machine's brand narrative, positioning, and messaging architecture — ensuring consistency across all channels and audiences • Translate a complex AI-powered platform into clear, compelling stories that resonate with enterprise CMOs, marketing operations leaders and C-suite buyers • Craft and execute a go-to-market strategy with clear where-to-play and how-to-win choices that spotlight The Machine's differentiated value across industry verticals • Build and manage the demand-generation engine—from digital programs and webinars to flagship events such as CES, Cannes, and industry conferences • Develop co-branded programs, activations and campaigns with our global technology partner that don't just drive awareness, but influence enterprise pipeline and accelerate deal velocity • Develop high-impact content across the full funnel — thought leadership, case studies, demo experiences, interactive tools, sales decks, and pitch materials — that help enterprise buyers understand the art of the possible • Build sales and BD enablement programs: arm the team with proof points, competitive positioning, client stories, and materials that make The Machine easy to sell • Collaborate with C&T leadership, business development, and comms to ensure every activation lands with power and consistency • Work closely with product and delivery teams to translate platform capabilities and client wins into marketing momentum • Set KPIs, track performance across all programs, and continually optimize so we can double down on what works and cut what doesn't • Report on pipeline contribution, brand awareness, and program ROI to leadership

🎯 Anforderungen

• 7-10+ years in product marketing, B2B marketing, or GTM roles — ideally marketing a SaaS platform, martech product or AI-powered solution • Experience in partner marketing or alliance marketing, with a track record of building co-marketing programs that deliver measurable pipeline results • Deep familiarity with the martech and AI landscape — you understand how enterprises buy and adopt marketing technology • Natural storytelling to translate complex technology and partnership narratives into simple, compelling messaging • Proven ability to build demand gen programs from scratch — events, digital, content and ABM • Ability to thrive in fast-moving, entrepreneurial environments and knows how to turn ambiguity into opportunity — this is a build role, not an inherit role • Equal comfort presenting to the C-suite and rolling up your sleeves to ship work • Strong analytical mindset with experience setting and tracking marketing KPIs tied to business outcomes.

🏖️ Vorteile

• health insurance • retirement plans • paid time off • flexible work arrangements • professional development