Marketing Manager, Multifamily Digital Marketing

🕒 vor 1 Monat

🎰 Nevada, Texas – Remote

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💵 $80.750 - $95.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🌐 Digital-Marketing-Manager

👻 Geisterscore 8%

infoinfo

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Cushman & Wakefield

10.000+ Mitarbeiter

Gegründet 1917

💼 Beratung

🏥 Gesundheitswesen

🏗️ Bauwesen

Consulting • Healthcare • Construction

Cushman & Wakefield ist ein globaler Marktführer im Bereich der gewerblichen Immobiliendienstleistungen und bietet eine breite Palette von Dienstleistungen an, darunter Agenturvermietung, Asset-Services, Kapitalmärkte, globale Besatzerdienste, Projekt- und Entwicklungsdienste, Mietervertretung sowie Bewertungs- und Beratungsdienste für verschiedene Branchen wie Logistik und Industrie, Mehrfamilienhäuser, Einzelhandel, Biowissenschaften, Datenzentren und Gesundheitswesen. Das Unternehmen verpflichtet sich, mit einem Fokus auf Vielfalt, Chancengleichheit und Inklusion sowie Umwelt-, Sozial- und Governance-Prinzipien für Kunden, Kollegen und Gemeinden voranzukommen. Mit über 60 Ländern und 52. 000 Fachleuten liefert Cushman & Wakefield kontinuierlich Einblicke und Forschungsergebnisse, wie Marktberichte und Nachhaltigkeitsbemühungen.

Beschreibung

• Champion a hospitality-first approach to the customer journey from first impression through lease renewal • Develop and implement resident engagement initiatives that strengthen community culture and resident satisfaction • Create marketing campaigns supporting resident events, move-in experiences, referrals, renewals, and community programming • Partner with onsite teams to enhance prospect and resident experiences • Develop and execute portfolio-wide social media strategies across Instagram, Facebook, LinkedIn, TikTok, and emerging platforms • Create content calendars showcasing community lifestyle, resident experiences, local partnerships, and team culture • Produce graphics, presentations, flyers, and marketing collateral using Canva • Coach onsite teams in creating authentic, brand-aligned local content • Maintain consistent brand standards across communities and marketing materials • Support website updates, collateral, signage, email campaigns, digital assets, community launches, rebrands, and marketing initiatives • Lead online reputation management initiatives, training programs, best-practice sharing, and review-generation strategies • Monitor reputation metrics and resident feedback to identify trends and actionable insights • Serve as Canva subject matter expert, supporting implementation, templates, training, and ongoing guidance • Manage community digital presence including Google Business Profiles, online directories, website content, and digital listings • Monitor Google Business performance, local search trends, and customer engagement metrics • Leverage Knock CRM and Yardi to support communications, campaigns, performance analysis, resident insights, and operational data • Work with digital marketing partners on website optimization, SEO, SEM, paid media, email marketing, and other digital initiatives • Evaluate emerging marketing technology, AI tools, and resident engagement platforms • Collaborate with Operations, Regional Managers, Community Managers, photographers, designers, vendors, and community partners • Provide marketing guidance and resources to onsite teams • Support training on branding, social media best practices, and customer experience standards

🎯 Anforderungen

• Bachelor's degree in Marketing, Communications, Hospitality, Business, or a related field preferred • 3-5+ years of experience in multifamily marketing, customer experience, hospitality, or a related industry • Multifamily property management or apartment marketing experience is highly preferred • Strong knowledge of social media platforms, content creation, and digital engagement strategies • Experience using Canva to create marketing collateral and digital content • Working knowledge of Knock CRM and Yardi or comparable multifamily software • Excellent written and verbal communication skills • Strong organizational and project management abilities with exceptional attention to detail • Creative mindset with a passion for delivering exceptional customer experiences • Ability to manage multiple priorities in a fast-paced environment • Graphic design and visual storytelling • Photography and short-form video content creation • Brand management and marketing communications • Knowledge of reputation management platforms and customer engagement technology

🏖️ Vorteile

• Health insurance • Vision insurance • Dental insurance • Flexible spending accounts • Health savings accounts • Retirement savings plans • Life insurance • Disability insurance • Paid and unpaid time away from work • Competitive pay

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