Digital Marketing Coordinator

Stelle nicht auf LinkedIn

🕒 vor 1 Monat

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟢 Junior

🟡 Mittelstufe

🌐 Digital-Marketing-Manager

👻 Geisterscore 10%

infoinfo

🗣️🇺🇸🇬🇧 Englisch erforderlich

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NeoPollard Interactive

51 - 200 Mitarbeiter

Gegründet 2018

💼 Beratung

🍽️ Lebensmittel & Getränke

📣 Marketing

Consulting • Food & Beverage • Marketing

NeoPollard Interactive ist ein innovatives Unternehmen, das sich der Bereitstellung der profitabelsten iLottery-Programme in ganz Nordamerika widmet. Sie bieten eine umfassende und anpassbare Suite von iLottery-Geschäftsmodulen an, darunter Spielermanagement, Spielverwaltung, Zahlungen, Compliance und verantwortungsbewusste Spiele-Dienstleistungen. Die robusten, sicheren und benutzerfreundlichen Lösungen von NeoPollard sind bereits in Lotterien in Michigan, Virginia, West Virginia und New Hampshire implementiert. Das Unternehmen ist eine Zusammenarbeit zwischen Pollard Banknote und NeoGames und bietet hochmoderne Online-, mobile und hybride Gaming-Lösungen, die nahtlos mit stationären Einzelhandelsgeschäften integriert werden. NeoPollard Interactive zeichnet sich durch seine iLottery 360° Lösung aus, die neue Einnahmequellen und Innovationen für staatliche und provinzielle Lotterien schafft.

Beschreibung

• Execute and manage day-to-day retention marketing automations under the strategic direction of the Marketing Manager • Manage existing retention automations, campaigns, and workflows • Build and configure automation scenarios, workflows, audiences, and campaign logic based on approved strategies and requirements • Coordinate automation-related copy and creative development, including requests, reviews, revisions, and approvals • Coordinate QA/UAT, implementation, and launch activities for new automations and material changes • Monitor automation health, targeting, campaign logic, and performance to identify issues for investigation or escalation • Track automation KPIs and compile recurring performance reports for the Marketing Manager • Implement approved enhancements and optimizations to existing automations • Partner with the Marketing Manager to implement new retention automations and initiatives from the Marketing Plan and automation roadmap • Maintain documentation of workflows, audience criteria, campaign logic, offers, assets, testing, and changes • Collaborate with internal teams, clients, and vendors, escalating technical issues, performance concerns, conflicting requirements, and strategic decisions to the Marketing Manager

🎯 Anforderungen

• BA/BS in Marketing, Communications, Business, or a related field, or equivalent professional experience • 2+ years of experience in digital marketing, CRM, retention/lifecycle marketing, marketing automation, or a related field • Experience executing digital marketing campaigns across channels such as email, push notifications, in-app messaging, or web • Experience working with CRM, marketing automation, or customer engagement platforms • Strong project management, time management, organizational, and problem-solving skills • Strong attention to detail with experience in campaign QA, testing, or other quality control processes • Ability to manage multiple projects and priorities while meeting deadlines • Strong written and verbal communication skills with the ability to collaborate effectively across teams • Ability to compile, organize, and monitor campaign performance data, identifying and escalating significant trends or anomalies • Self-motivated, adaptable, and able to work both independently and collaboratively while learning new platforms, processes, and technologies • Some travel required

🏖️ Vorteile

• Comprehensive Health, Vision, and Dental Insurance • Life Insurance & AD&D Insurance • 401K Savings Program • Paid Vacation and Personal Time • Wellness and Employee Assistance Program (EAP) from Ulliance Life • Company-Provided Laptop and Cellphone • Career Development Opportunities including Ongoing Training and Professional Development Courses (Including the NPi Leadership Academy for Emerging Leaders) • Quarterly Performance-Sharing Program for All Employees Who Have Completed Six Months of Continuous Service • Fully Paid Parental Leave Program

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