Senior Product Manager, AI Adoption – Growth

🕒 vor 9 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

✅ Produktmanager

🦅 H1B-Visum-Sponsor

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👻 Geisterscore 10%

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🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Demandbase

Demandbase

501 - 1000 Mitarbeiter

Gegründet 2005

💼 Beratung

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Demandbase ist eine B2B-Pipeline-AI-Plattform, die Go-to-Market-Teams (Marketing, Vertrieb, Umsatzoperationen und Customer Success) dabei unterstützt, Kaufgruppen zu identifizieren, zu priorisieren und zu engagieren, um die Pipeline und den Umsatz zu beschleunigen. Die SaaS-Plattform vereint First-, Second- und Third-Party-Daten, bietet Absichtserkennung, Identifikation von Konten und Kaufgruppen, Web-Personalisierung, Werbung und Orchestrierung über den gesamten Technologiestack und liefert umsetzbare, KI-gesteuerte Einblicke, um Account-basiertes Marketing und Vertrieb in großem Maßstab zu ermöglichen.

Beschreibung

• Define the product-led growth strategy for Demandbase’s AI-native application • Own the end-to-end adoption funnel from discovery and activation through repeat use, capability composition, AI consumption, and expansion • Identify behaviors representing meaningful customer value • Partner with application product managers to remove friction and introduce relevant jobs or capabilities • Design and run experiments involving onboarding, recommendations, defaults, templates, notifications, approvals, usage visibility, and upgrade paths • Develop lifecycle strategies for new and existing customers across GTM personas • Partner with Product Analytics and Data Science on instrumentation, behavioral cohorts, experimentation methods, and retention and expansion indicators • Partner with Finance, Sales, Customer Success, and Marketing on AI packaging, credit models, trials, entitlements, and expansion motions • Create reusable growth patterns and platform requirements across composable capabilities • Turn successful experiments into durable product experiences and operating practices • Establish a shared AI adoption and monetization funnel • Define activation for priority jobs-to-be-done and the composed product experience • Reduce time to first meaningful AI outcome • Increase active users and tenants completing high-value AI jobs • Increase repeat AI use and multi-capability adoption • Identify behaviors predicting retention, expansion, and increased AI consumption • Launch and evaluate experiments that improve adoption • Help define mechanics for trials, entitlements, credit visibility, and usage-based expansion

🎯 Anforderungen

• 5+ years in Product Management or a related field • Experience in SaaS growth, product-led growth, AI products, or workflow platforms • Demonstrated ability to move activation, retention, expansion, or consumption metrics through shipped product changes • Experience across onboarding, core workflows, lifecycle engagement, packaging, and monetization • Strong analytical and experimental judgment • Experience influencing multiple product teams without taking over their roadmaps • Ability to connect customer behavior, qualitative research, product strategy, and commercial outcomes • Familiarity with enterprise buying and adoption dynamics, including admins, champions, permissions, enablement, and sales-assisted expansion • AI product experience strongly preferred • Authorization to work lawfully in the United States • Must disclose U.S. work authorization status • Must answer whether visa sponsorship will be required

🏖️ Vorteile

• Investment in people, culture, and community • Diversity, equity, and inclusion commitment • Equal opportunity workplace • Case-by-case consideration of applicants with criminal records

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