Senior Field Marketing Specialist

🕒 vor 2 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

Woher diese Stelle stammt

Veröffentlicht auf der Karriereseite von Endava, nicht über eine Jobbörse

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Logo of Endava

Endava

10.000+ Mitarbeiter

Gegründet 2000

🏥 Gesundheitswesen

📣 Marketing

📦 Logistik

💰 Post-IPO Debt im 2023-02

Healthcare • Marketing • Logistics

Endava ist ein Technologieunternehmen, das mit seinen Kunden zusammenarbeitet, um durch innovative technologische Lösungen spürbaren Wandel voranzutreiben. Mit mehr als zwei Jahrzehnten Erfahrung verbindet Endava erstklassige Engineering-Kompetenz, Branchenexpertise und eine menschenzentrierte Denkweise, um Unternehmen in unterschiedlichsten Sektoren zu transformieren. Mit Spezialisierungen in Bereichen wie Finanzdienstleistungen und Banking, Gesundheitswesen, Medien und Telekommunikation nutzt Endava sein branchenspezifisches Know-how, um Lösungen zu entwickeln, die den sich wandelnden Anforderungen des Marktes gerecht werden. Das Unternehmen ist darauf ausgerichtet, vertrauensvolle Partnerschaften aufzubauen und positive Wirkung sowohl für Unternehmen als auch für Menschen zu schaffen.

Beschreibung

• Develop and execute regional field marketing plans for North America aligned with commercial priorities • Design integrated campaigns combining digital marketing, events, content, ABM, and partner marketing • Collaborate with Sales leadership to identify target accounts, market opportunities, and campaign priorities • Tailor global marketing initiatives to regional market needs while maintaining brand consistency • Optimize marketing activities for demand generation, pipeline generation, and ROI • Advise regional Sales, Client Partners, and Industry leaders across North America • Support executive engagement programs and strategic client initiatives • Contribute to global campaigns, ABM initiatives, and marketing best practices • Design campaigns, agree target accounts, adapt regional messaging/content, and hand leads to Sales • Manage BANT-verified lead handover, follow-up support, and lead-quality reporting • Support account selection, ABM activation, and personalized content • Orchestrate global partner and industry events in North America • Lead regional event strategy, activation, and client experience • Deliver VIP client experiences at roundtables and C-Suite events • Build and publish client stories, thought leadership content, and PR stories • Facilitate client engagement and local filming • Drive client advocacy initiatives including client-hosted panels and industry-event speakers • Support local social content, audience management, and regional amplification • Track, analyze, and report campaign performance using CRM and marketing automation platforms such as HubSpot • Monitor MQLs, SQLs, influenced/generated pipeline, opportunity conversion, event ROI, and campaign engagement • Produce regular optimization reports and recommendations • Manage field/area marketing budgets and coordinate agencies, suppliers, venues, and marketing partners • Ensure activities are delivered on time, within budget, and according to procurement processes • Travel to execute key marketing events and initiatives

🎯 Anforderungen

• Must be located on the East Coast, EST • Ideally educated to bachelor’s degree level or holds a professional qualification • 5+ years of experience in B2B marketing, field marketing, demand generation, or integrated marketing • Experience within technology consulting, digital services, IT services, SaaS, or professional services is highly desirable • Proven experience managing integrated marketing campaigns and executive-level events • Strong project management and stakeholder management skills • Experience working closely with sales teams to support pipeline generation • Excellent written and verbal communication skills • Strong analytical mindset with experience using campaign performance metrics to drive decisions • Ability to manage multiple priorities across different regions and stakeholders • Experience with Account-Based Marketing (ABM) programs • Familiarity with CRM and marketing automation platforms such as Marketo, HubSpot, or similar • Experience working within a global matrix organisation • Knowledge of digital transformation, cloud, AI, software engineering, or consulting markets • Experience managing external agencies and strategic partnerships • Excellent spoken and written English language • Ability to conduct oral and written business communications to the highest level • Willingness and ability to travel for key marketing events and initiatives • Ability to attend internal and external meetings via video calls • Ability to work onsite at corporate or client offices as necessary • For business travel/event attendance: ability to lift 25 lbs • For business travel/event attendance: valid driver’s license and acceptable driving record

🏖️ Vorteile

• Competitive salary package • Share plan • Company performance bonuses • Value-based recognition awards • Referral bonus • Career coaching • Global career opportunities • Non-linear career paths • Internal development programmes for management and technical leadership • Complex projects • Rotations • Internal tech communities • Training • Certifications • Coaching • Online learning platforms subscriptions • Pass-it-on sessions • Workshops • Conferences • Hybrid work • Flexible working hours • Employee assistance programme • Global internal wellbeing programme • Access to wellbeing apps • Global internal tech communities • Hobby clubs and interest groups • Inclusion and diversity programmes • Events and celebrations • Medical, Dental, vision, Disability coverage • Flexible Spending Accounts (Medical, Transit, and Dependent Care) • Employer Paid Life Insurance and AD&D Coverages • Health Savings account paired with low-cost High Deductible Medical Plan • 401(k) Safe Harbor Retirement plan with employer match with immediately vest

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