Senior Field Marketing Specialist

🕒 vor 2 Monaten

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Endava

Endava

10.000+ Mitarbeiter

Gegründet 2000

🏥 Gesundheitswesen

📣 Marketing

📦 Logistik

💰 Post-IPO Debt im 2023-02

Healthcare • Marketing • Logistics

Endava ist ein Technologieunternehmen, das mit seinen Kunden zusammenarbeitet, um durch innovative technologische Lösungen spürbaren Wandel voranzutreiben. Mit mehr als zwei Jahrzehnten Erfahrung verbindet Endava erstklassige Engineering-Kompetenz, Branchenexpertise und eine menschenzentrierte Denkweise, um Unternehmen in unterschiedlichsten Sektoren zu transformieren. Mit Spezialisierungen in Bereichen wie Finanzdienstleistungen und Banking, Gesundheitswesen, Medien und Telekommunikation nutzt Endava sein branchenspezifisches Know-how, um Lösungen zu entwickeln, die den sich wandelnden Anforderungen des Marktes gerecht werden. Das Unternehmen ist darauf ausgerichtet, vertrauensvolle Partnerschaften aufzubauen und positive Wirkung sowohl für Unternehmen als auch für Menschen zu schaffen.

Beschreibung

• Develop and execute regional field marketing plans for North America aligned with commercial priorities and business objectives • Design integrated campaigns combining digital marketing, events, content, ABM, and partner marketing • Collaborate with Sales leadership to identify target accounts, market opportunities, and campaign priorities • Tailor global marketing initiatives to regional market needs while maintaining brand consistency • Optimise marketing activities for demand generation, pipeline generation, and ROI • Advise regional Sales, Client Partners, and Industry leaders and support conversion of MQLs into closed-won business • Support executive engagement programmes and strategic client initiatives • Contribute to global campaigns, ABM initiatives, and global marketing best practices • Manage campaign execution, target-account alignment, regional messaging, content adaptation, and lead hand-off to Sales • Manage BANT-verified lead hand-over, follow-up support, and lead-quality reporting • Lead account selection, ABM activation, and personalised content • Orchestrate and execute global, regional, partner, industry, roundtable, and C-Suite events • Build and publish client stories, thought leadership content, and PR stories • Facilitate client engagement, local filming, and client advocacy initiatives • Support local social content, audience management, and regional amplification with Sales • Track, analyse, and report campaign performance using CRM and marketing automation platforms • Monitor MQLs, SQLs, influenced and generated pipeline, opportunity conversion, event ROI, and campaign engagement • Produce regular performance reports and real-time optimisation recommendations • Manage field and area marketing budgets and coordinate agencies, event suppliers, venues, and marketing partners • Ensure activities are delivered on time, within budget, and in accordance with procurement processes

🎯 Anforderungen

• Must be located on the East Coast and work EST • Ideally educated to bachelor’s degree level or hold a professional qualification (optional) • 5+ years of experience in B2B marketing, field marketing, demand generation, or integrated marketing • Experience in technology consulting, digital services, IT services, SaaS, or professional services highly desirable • Proven experience managing integrated marketing campaigns and executive-level events • Strong project management and stakeholder management skills • Experience working closely with Sales teams to support pipeline generation • Excellent written and verbal communication skills • Strong analytical mindset and experience using campaign performance metrics to drive decisions • Ability to manage multiple priorities across regions and stakeholders • Experience with Account-Based Marketing programs preferred • Familiarity with CRM and marketing automation platforms such as Marketo, HubSpot, or similar • Experience within a global matrix organisation preferred • Knowledge of digital transformation, cloud, AI, software engineering, or consulting markets • Experience managing external agencies and strategic partnerships • Strong relationship-management skills • Strong and effective communication skills • Very strong EQ, judgment, instincts, and problem-solving skills • Comfortable with high-volume, fast-paced workloads • Able to switch between strategic and tactical work • Effective team worker able to collaborate across the Endava business • Excellent spoken and written English • Thorough understanding of English and ability to conduct high-level oral and written business communications • Willingness and ability to travel for key marketing events and initiatives • Ability to participate in internal and external video meetings • Ability to work onsite at corporate or client offices as necessary • For business travel/event attendance: ability to lift 25 lbs • For business travel/event attendance: valid driver’s license and acceptable driving record required

🏖️ Vorteile

• Competitive salary package • Share plan • Company performance bonuses • Value-based recognition awards • Referral bonus • Career coaching • Global career opportunities • Non-linear career paths • Internal development programmes for management and technical leadership • Complex projects • Rotations • Internal tech communities • Training • Certifications • Coaching • Online learning platform subscriptions • Pass-it-on sessions • Workshops • Conferences • Hybrid work • Flexible working hours • Employee assistance programme • Global internal wellbeing programme • Access to wellbeing apps • Hobby clubs and interest groups • Inclusion and diversity programmes • Events and celebrations • Medical coverage • Dental coverage • Vision coverage • Disability coverage • Flexible Spending Accounts (Medical, Transit, and Dependent Care) • Employer-paid life insurance and AD&D coverages • Health Savings Account paired with a low-cost High Deductible Medical Plan • 401(k) Safe Harbor Retirement plan with employer match and immediate vesting

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