Demand Generation Manager

🕒 vor 13 Tagen

🥔 Idaho, Iowa, +2 weitere Bundesländer – Remote

🥔 Idaho – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🗿 South Dakota – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

📈 Performance-Marketing-Manager

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Ensora Health

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

🏥 Gesundheitswesen

💼 Beratung

☁️ SaaS

Healthcare • Consulting • SaaS

Ensora Health ist ein Softwareunternehmen im Gesundheitswesen, das Lösungen für elektronische Gesundheitsakten (EHR) und Praxismanagement (PMS) entwickelt. Am bekanntesten sind TheraNest für psychische und Verhaltensgesundheit sowie Fusion für physikalische/ergotherapeutische/Sprachrehabilitationstherapien. Ihre cloudbasierte Plattform bietet Add-ons für das Revenue Cycle Management, Zahlungen, Telemedizin, eRx, Clearinghouse-Dienste und KI-gestützte Dokumentationstools (KI-Sitzungsassistent), um die administrative Belastung der Kliniker zu reduzieren. Ensora bedient Einzel- und Gruppenpraxen sowie Rehabilitationskliniken und konzentriert sich darauf, Terminplanung, Abrechnung, Dokumentation und Arbeitsabläufe zu vereinfachen, um Effizienz und Patientenversorgung zu verbessern.

Beschreibung

• Own marketing-sourced pipeline and new logo revenue targets, with direct accountability for performance. • Build and scale full-funnel demand programs across paid media, organic channels, content, webinars, and events—partnering closely with the paid media team on execution while owning overall demand strategy. • Apply AI-powered tools to accelerate campaign development, audience insights, personalization, testing, and optimization. • Develop sophisticated audience segmentation by practice size, specialty, geography, and real-time buying signals. • Design, operate, and continuously optimize the lead-to-opportunity funnel, including landing pages, lead capture, nurture programs, scoring models, and MQL-to-SQL handoff. • Use AI-assisted experimentation to test creative, messaging, CTAs, landing pages, email sequences, and timing across every stage of the funnel. • Partner with Product Marketing to translate positioning into high-performing campaign messaging that resonates with therapists and practice owners. • Collaborate with Sales and RevOps to ensure clean attribution, accurate routing, and reporting that clearly ties programs to revenue outcomes. • Manage the demand generation budget with a performance-first mindset—allocating spend based on data, not habit. • Continuously evaluate emerging AI and marketing technologies to improve efficiency, scale, and impact.

🎯 Anforderungen

• 5+ years of B2B demand generation experience with direct ownership of pipeline and revenue targets tied to new customer acquisition. • Proven ability to build demand programs that generate qualified, convertible pipeline—not just leads. • Strong analytical mindset with comfort using dashboards, funnel analysis, and data to guide decisions. • Hands-on experience designing lead scoring, nurture programs, and MQL-to-SQL handoff processes that Sales trusts. • Demonstrated use of AI-enabled tools for campaign creation, testing, personalization, or performance optimization. • Strong cross-functional collaboration skills with Sales, Product Marketing, Content, and RevOps. • Excellent writing and editing skills, with the ability to create or direct high-performing ad copy, landing pages, and emails.

🏖️ Vorteile

• Health insurance • 401(k) matching • Paid time off • Flexible work arrangements • Professional development opportunities