Senior Paid Media Strategist

🕒 vor 1 Monat

🇺🇸 Vereinigte Staaten – Remote

💵 $110.000 - $130.000 / Jahr

⏰ Vollzeit

🟠 Senior

📈 Performance-Marketing-Manager

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Lebenslauf hochladen

EverCommerce

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 2016

🏥 Gesundheitswesen

💼 Beratung

📦 Logistik

💰 Private Equity Round im 2019-07

Healthcare • Consulting • Logistics

EverCommerce ist die führende Plattform für Service Commerce und bietet vertikal angepasste, integrierte SaaS-Lösungen für über 500. 000 servicebasierte Unternehmen weltweit. Gegründet im Jahr 2016, bietet EverCommerce Softwarelösungen an, die Unternehmen dabei helfen, ihre Dienstleistungen zu vermarkten, den täglichen Betrieb zu optimieren und die Kundenbindung zu stärken. Das Unternehmen ist darauf spezialisiert, die Servicewirtschaft mit digitaler Transformation in verschiedenen Branchen, einschließlich Haus- & Außendienstleistungen, Gesundheitsdiensten sowie Fitness & Wellness, voranzutreiben. Die Technologie von EverCommerce zielt darauf ab, das Wachstum von kleinen und mittleren Unternehmen zu beschleunigen, die Betriebsabläufe zu verbessern und die Kundenbindung zu erhöhen, indem sie die Interaktion mit Kunden durch moderne digitale und mobile Anwendungen transformiert.

Beschreibung

• Own the paid media number. Define and own the business objectives for what paid channels can deliver — pipeline, new subscriptions, CAC/CAF efficiency, and contribution — across the portfolio you support. • Build and continuously evolve the paid strategy spanning search, paid social, affiliates, and influencer/creator partnerships, allocating investment to where it compounds. • Stay ahead of platform, auction, measurement, and creator-economy dynamics, and convert those changes into a sharper plan before competitors react. • Serve as the main interface with business stakeholders — GMs, brand and product leaders, and finance — on key results, strategies, and optimizations. • Frame context, performance, anomalies, and recommendations in a simple, narrative-driven way that earns trust and drives decisions, not just dashboards. • Partner on budget setting and reforecasting, and make a defensible case for where incremental dollars should and should not go. • Brief, manage, and hold agency partners accountable to outcomes — setting the strategy and standards, reviewing the work, and owning the results regardless of who pushes the buttons. • Generate results yourself or through partners as the situation requires, drawing on experience operating in both in-house and agency-led structures. • Help refine the playbooks, scorecards, and rituals that keep agency partnerships and internal strategy working well together. • Direct the roadmap of audience, creative, offer, and landing-page tests — setting hypotheses and priorities and judging what scales. • Push beyond last-click toward a credible read on what paid truly drives, and use it to guide reinvestment. • Partner with analytics, lifecycle, web, and sales teams to diagnose funnel issues and unlock conversion downstream of the click.

🎯 Anforderungen

• 6+ years in paid media / performance marketing, with a track record of owning channel outcomes and business targets — not just managing campaigns. • Demonstrated experience operating in both in-house and agency-led models, with required, hands-on experience managing agencies to measurable results. • Multi-channel fluency across paid search, paid social, and at least one of affiliate or influencer/creator marketing; comfort building strategy across all four. • Strong command of performance economics — ROI, CAC, LTV, CPA, CVR, MER — and of B2B/SMB funnels (leads, MQLs, SQLs, trials, subscriptions, retention). • Ability to translate complexity into a clear, persuasive narrative for senior business stakeholders and to influence without authority. • Analytical confidence: fluent enough in data, attribution, and measurement to challenge an agency's numbers and stand behind your own. • A bias for outcomes over activity, and the judgment to know when to lean on a partner and when to step in directly.

🏖️ Vorteile

• Flexibility to work where and how you want within your country of employment — in-office, remote, or hybrid • Day 1 access to robust health and wellness benefits, including an annual wellness stipend • 401(k) with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program