Strategic Partner Marketing Manager – Americas Resellers

🕒 vor 2 Monaten

🌲 North Carolina – Remote

infoinfo

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Extreme Networks

Extreme Networks

1001 - 5000 Mitarbeiter

Gegründet 1996

📡 Telekommunikation

🏢 Unternehmen

🔐 Sicherheit

Telecommunications • Enterprise • Security

Extreme Networks ist ein globaler Marktführer für Cloud-Networking-Lösungen. Das Unternehmen ist auf kabelgebundene und drahtlose LAN-Infrastruktur, Netzwerksicherheit sowie cloudbasierte Netzwerkmanagement-Services spezialisiert. Produkte und Lösungen wie ExtremeCloud™ IQ und Network Fabric sind darauf ausgelegt, IT-Betrieb durch Automatisierung und intelligentes Management zu vereinfachen. Mehr als die Hälfte der Fortune-50-Unternehmen vertraut auf Extreme Networks; das Unternehmen hilft Organisationen, Geräte und Anwendungen sicher zu verbinden, die operative Effizienz zu steigern und Kundenerlebnisse zu verbessern. Zudem wird Extreme Networks im Gartner Magic Quadrant™ für Wired and Wireless LAN Infrastructure für seine führende Rolle anerkannt.

Beschreibung

• Lead strategic partner marketing across the Americas reseller ecosystem, focusing on US Nationals and other high-potential reseller relationships • Own annual and 6-month marketing plans for assigned strategic partners, aligned with joint business priorities and measurable pipeline or revenue outcomes • Manage MDF strategy, allocation, tracking and reporting; steer investment toward partner readiness, expected impact, follow-up discipline and ROI • Own regular engagement with partner marketing contacts, PAMs and sales leaders; secure partner buy-in and execution • Design and execute bespoke demand-generation and ABM campaigns, including digital, social, seller-led, event-based and vertical motions • Create seller activation, technical enablement and partner education initiatives with PMM, Sales Enablement, Channel Sales and partner stakeholders • Build partner advocacy and market presence through web presence, value propositions, case studies, playbooks, campaign content, webinars, presentations, executive briefings and success stories • Monitor partner performance, MDF spend, funnel creation, pipeline, new-logo activity, campaign engagement, seller participation, follow-up and conversion signals • Represent assigned partners in weekly, monthly, quarterly and executive review forums with commercially grounded recommendations • Connect strategic partner plans with distributor investments, regional POD priorities, field marketing, sales plays, BDR support and broader Americas demand-generation priorities • Help define operating standards for strategic-account partner marketing, including readiness criteria, partner contribution, lead capture, follow-up, MDF proof-of-performance, reporting and planning discipline • Support high-impact reseller initiatives with strategic relevance to Americas Channel priorities and partner ecosystem growth • Share best practices and lessons learned with regional, distributor and field teams

🎯 Anforderungen

• Bachelor’s degree preferred, or equivalent practical experience • Minimum 5 years of experience in channel, field, regional, partner, demand generation or B2B technology marketing • Experience in networking, SaaS, infrastructure, VAR, MSP, SI, reseller or distribution ecosystems strongly preferred • Proven ability to build and execute strategic partner marketing plans connecting partner priorities, sales goals, marketing tactics, MDF investment and measurable business outcomes • Strong commercial judgement and confidence challenging, shaping or redirecting partner activity • Experience managing MDF, co-marketing investments, joint campaigns, partner events, ABM, seller activation, partner enablement, advocacy or account-based growth programs • Ability to influence senior stakeholders, including Channel Sales leaders, PAMs, partner marketing contacts, partner sales leaders and internal marketing stakeholders • Creative and commercially minded, with ability to develop practical, differentiated partner-relevant ideas grounded in target audiences, outcomes and measures • Metrics-aware; able to connect marketing activity to pipeline, funnel creation, conversion, bookings indicators, ROI, account engagement, seller participation and partner relationship health • Strong written and verbal communication skills • Project management discipline, attention to detail, follow-through and comfort in a fast-moving, cross-functional environment • Familiarity with Salesforce, Marketo, Sigma, PRM/MDF platforms, partner portals, Microsoft 365 and AI-assisted productivity tools is desirable • Growth mindset, resilience and curiosity

🏖️ Vorteile

• No specific benefits, perks, or compensation extras are stated in the posting • Inclusive workplace commitment and nondiscrimination/anti-harassment protections • Encouragement for people from underrepresented groups to apply

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