GTM Strategist

🕒 vor 10 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $83.000 - $152.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Fandom

Fandom

201 - 500 Mitarbeiter

Gegründet 2004

📱 Medien

🎮 Gaming

Media • Gaming • Entertainment

Fandom ist die weltweit größte Plattform für Fan-Wikis, die es den Nutzern ermöglicht, eine Vielzahl von Wikis zu erkunden und zu verwalten, die sich auf Spiele, Anime, Filme und TV-Sendungen beziehen. Sie bietet ein zentrales Community-Portal, auf dem sich Enthusiasten vernetzen, beitragen und Inhalte zu ihren liebsten Fandoms abrufen können. Fandom stellt Werkzeuge und Funktionen bereit, um das Benutzererlebnis in verschiedenen Entertainment-Genres zu organisieren und zu verbessern.

Beschreibung

• Develop and maintain pre-sale decks, narratives and sales materials for priority advertiser categories including CPG, QSR, Financial Services, Automotive, Retail, Telco and Technology • Translate Fandom’s fan intelligence, audience insights and capabilities into simple, persuasive stories tied to category and advertiser objectives • Customize core Category Partnership narratives for priority accounts and opportunities • Ensure every deck has a clear strategic story, strong narrative flow and polished presentation • Keep Category Partnership materials current as Fandom’s insights, products and marketplace positioning evolve • Understand key business challenges, consumer behaviors and marketing priorities within each category • Identify relevant fan behaviors, cultural moments and audience opportunities for each vertical • Develop proactive stories that give sellers a reason to approach clients before a brief or RFP arrives • Connect Fandom’s capabilities into cohesive recommendations rather than presenting individual products in isolation • Identify repeatable category narratives and sales materials that can scale across multiple accounts • Work closely with Category Partnership sellers to understand account priorities and translate them into compelling pre-sale stories • Support priority client meetings, proactive outreach and category-specific pitches with strategic narratives and presentation materials • Incorporate seller and client feedback to strengthen Category Partnership positioning and collateral • Partner across Insights, Product Marketing, Creative and other teams to bring the strongest Fandom story into each category narrative • Help shift Category Partnerships from responding to briefs to proactively creating opportunities, driving client interest, pipeline and revenue

🎯 Anforderungen

• Experience servicing media sales teams at a publisher • 5+ years of experience in pre-sale advertising solutions, deck-building, storytelling, sales enablement • Deep understanding of one or more key advertiser categories including CPG, QSR, Retail, Financial Services, Tech, Telco, or Auto • Experience building scalable commercial solutions and translating custom concepts into repeatable offerings • Excellent communication, storytelling, and enablement skills • Highly collaborative mindset with the ability to influence stakeholders across Revenue, Product, Marketing, Operations, and AI teams • Demonstrated capability using generative AI tools (e.g., Gemini, NotebookLM) to enhance productivity, paired with the ability to critically audit and verify outputs for accuracy, security, and context • You understand the art of deck building and are comfortable designing/editing a deck beyond just storytelling • You leverage AI technologies but don't rely on them for deck design or copy

🏖️ Vorteile

• Vibrant team culture • Comprehensive Medical, Dental, Vision • Training (unlimited Udemy + more) • Flexible working hours and time off • Equity & Retirement Programs including 401K match • Paid Parental Leave • International work environment with start-up culture

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