Partnership Marketing Manager

🕒 vor 1 Monat

🏄 California – Remote

🏄 California – Remote

💵 $150.000 - $170.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Fieldguide

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

🤖 Künstliche Intelligenz

💸 Finanzen

☁️ SaaS

Artificial Intelligence • Finance • SaaS

Fieldguide ist eine moderne, preisgekrönte KI-Plattform, die für Beratungs- und Wirtschaftsprüfungsgesellschaften entwickelt wurde. Sie hilft dabei, Engagements zu optimieren, die Effizienz zu steigern und die Kundenzufriedenheit durch End-to-End-Engagement-Analysen zu verbessern. Die Plattform unterstützt verschiedene Dienstleistungen, darunter Risiko-Beratung, Cybersecurity und Datenschutz, regulatorische Compliance, SOC-Bereitschaft und Audits, IT-Audits sowie Finanzprüfungen. Fieldguide integriert sich mit gängigen Produktivitäts- und IT-Tools, um ein nahtloses Benutzererlebnis zu bieten, das ein automatisiertes Management von Anfragen, Dokumenten und Berichten ermöglicht. Vertraut von führenden Branchenunternehmen, verbessert Fieldguide die Praxis der Prüfungs- und Beratungsdienstleistungen mit KI-gesteuerten Innovationen, die Zeit sparen und die Gewinnmargen erhöhen.

Beschreibung

• Build the partner marketing strategy from zero: define investment levels by partner, program types by partner category, MDF allocation framework, and a quarterly co-marketing calendar • Bring a structured point of view to each new partner negotiation, advising on which marketing commitments and MDF amounts are worth pursuing and what is realistically activatable • Prioritize the partner marketing portfolio with data and pipeline impact in mind, and bring clear recommendations to partnerships and marketing leadership regularly • Own end-to-end production of co-branded assets including one-pagers, case studies, solution briefs, landing pages, and joint webinar content • Write campaign briefs for partner-originated programs and coordinate execution with the demand gen, field and ABM teams • Serve as the marketing point of contact for partners, managing inbound requests, timelines, and deliverable quality • Support planning and execution of Tier 3 events when field marketing capacity is constrained during peak event season • Manage Fieldguide's content presence inside partner-owned portals such as BDO and Allinial Global, keeping assets current and adding new content as positioning evolves • Stand up Fieldguide's own partner portal from zero, designed as an onboarding and implementation hub for new partners and alliances • Create and maintain enablement materials so partner sales reps can position Fieldguide accurately and confidently • Coordinate with product marketing to keep all partner-facing content aligned to current positioning • Own the external partner onboarding motion: orient new partners to Fieldguide's co-marketing process, establish portal access, align on the co-marketing plan, and set delivery expectations • Operationalize the internal marketing side of each new partnership: brief DG, stand up initial assets, and ensure the partner is reflected in Fieldguide systems and cadences • Build and maintain an internal partner wiki that gives AEs, BDRs, and CSMs the context they need to engage effectively in partner-adjacent conversations, including partner profiles, co-sell guidance, and where to find materials • Keep internal documentation current as the partner portfolio grows and positioning evolves • Own partner-influenced and partner-sourced pipeline attribution in HubSpot • Build and maintain a regular reporting cadence for partnerships and marketing leadership covering deal flow, MDF utilization, and campaign performance • Flag gaps in partner activity or underperforming programs with data to support decisions

🎯 Anforderungen

• 5+ years of experience in partner marketing or channel marketing at a B2B SaaS company, with a track record of building partner marketing programs from early stage • A strategic doer: you can set the strategy and execute against it, comfortable moving between defining the approach and making it happen • Demonstrated experience producing co-branded content and enablement materials, not just managing projects around them • Strong writer who can adapt tone and format for audiences including accounting firms, CPA networks, and consulting firms • Comfortable in HubSpot or a similar marketing automation platform, and in a project management tool like Asana • Organized program manager who can hold multiple partner workstreams in parallel without losing detail • Experience tracking and reporting on partner pipeline attribution in a CRM environment • Thrives in a role where you influence outcomes through others rather than owning all execution yourself • Previous exposure to ABM motions and coordinating across a focused target account universe

🏖️ Vorteile

• Competitive compensation packages with meaningful ownership • Flexible PTO • 401k • Wellness benefits starting on your first day • Technology & Work from Home reimbursement • Flexible work schedules