Field Marketing Manager

🕒 vor 1 Monat

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Guild Mortgage

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 1960

💸 Finanzen

🏠 Immobilien

Finance • Real Estate

Guild Mortgage ist ein in den USA ansässiger Hypothekengeber und Darlehensabwickler, der Verbrauchern und Geschäftspartnern eine breite Palette von Wohnfinanzierungsprodukten und -dienstleistungen bietet. Das Unternehmen offeriert Kauf- und Refinanzierungshypotheken, darunter konventionelle, FHA-, VA-, USDA-, Jumbo-, Renovierungs-, Bau-, Umkehrhypotheken, HELOCs sowie Spezialprogramme und Unterstützung bei der Anzahlung. Guild Mortgage ist landesweit durch lokale Niederlassungen und Kreditberater tätig, unterstützt Kreditnehmer mit Serviceleistungen und Online-Kontoverwaltung und arbeitet mit Bauträgern, Immobilienmaklern, Notariatsangestellten und Korrespondenten zusammen.

Beschreibung

• Lead marketing syncs with Loan Officers to assess goals, review marketing practices, and deliver tailored strategies that drive adoption of Guild’s tools and support personal brand growth. • Conduct pre-Sync research on each Loan Officer’s tool usage and online presence to provide personalized recommendations. • Coach Loan Officers on using Guild marketing tools, systems, and best practices. • Support SEO and digital visibility efforts by coaching Loan Officers on online presence optimization. • Complete required number of marketing sync setups per week, including establishing communication cadences, setting automated marketing series, and ensuring long-term engagement. • Document marketing syncs, capturing insights, goals, action items, and assigning follow-up tasks as needed. • Provide structured six-month marketing support for all new retail sales hires, including regular check-ins and adoption tracking. • Lead or support regional trainings on marketing tools, systems, and overall marketing strategy. • Track and analyze marketing tool adoption across regions to identify trends, gaps, and coaching opportunities. • Utilize and teach AI tools and best practices for daily job functions related to Marketing. • Communicate proactively with regional teams regarding marketing initiatives, tool updates, and best practices. • Maintain strong relationships with Regional Vice Presidents and regional teams through consistent communication and strategic alignment. • Partner with Field Marketing Coordinators on regional social media strategy and ongoing marketing support. • Host in-person marketing activation events in partnership with regional leaders and internal stakeholders. • Collaborate with regional teams and leadership on event planning for marketing activations and branch meetings. • Assist with special projects as assigned by Field Marketing leadership. • Perform other duties as assigned.

🎯 Anforderungen

• Bachelors Degree directly related to the position or equivalent, required. • Degree in Business Administration, Marketing, or related field required. • Minimum two years experience in recent marketing role(s) required. • Prior experience in real estate or the mortgage industry preferred. • Demonstrated understanding of email marketing, SEO, and social media best practices. • Demonstrated copywriting experience with work samples. • Passionate about delivering excellence in customer service within a team environment. • Excellent verbal and communication skills required. • Ability to organize and manage multiple priorities simultaneously. • Self motivated with a strong attention to detail. • Excellent verbal and written communication skills required. • Highly organized and detail-oriented; ability to work in a fast-paced, metrics-driven environment required. • Proficiency in Microsoft Office Suite, Word, Excel, Wiki, collaborative cloud-based programs, and third-party software applications required.

🏖️ Vorteile

• medical insurance • dental insurance • vision insurance • life insurance • AD&D • LTD • 401(k) with employer match