CRM Campaign Manager

🕒 vor 1 Monat

🏄 California, Colorado, +2 weitere Bundesländer – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🏖️ New Jersey – Remote ☕ Washington – Remote

💵 $97.700 - $130.300 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

📈 Performance-Marketing-Manager

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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First American

WebsiteLinkedInAlle Stellen

10.000+ Mitarbeiter

Gegründet 1889

🏠 Immobilien

💸 Finanzen

🏢 Unternehmen

Real Estate • Finance • Enterprise

First American ist ein traditionsreiches Unternehmen, das seit 1889 tätig ist und sich zu einer Organisation mit 9 Milliarden Dollar Umsatz, über 20. 000 Mitarbeitern und mehr als 700 Büros weltweit entwickelt hat. Das Unternehmen bietet eine Reihe von Produkten und Dienstleistungen an, die Hauskäufer, Verkäufer, Unternehmen und Investoren im Immobilienmarkt unterstützen. Mit einem starken Fokus auf Mitarbeiterengagement und Unternehmenskultur legt First American Wert auf Innovation, Technologie und gesellschaftliches Engagement, um die Transformation innerhalb der Immobilienbranche voranzutreiben.

Beschreibung

• Develop and manage lifecycle campaigns within Microsoft Dynamics to support the outside sales team’s efforts with Realtors, brokerages, and real estate partners. • Build segmented campaigns based on audience type, geography, engagement level, sales stage, brokerage affiliation, renewal timing, referral behavior, and other relevant criteria. • Create automated nurture journeys that support lead generation, sales follow-up, onboarding, engagement, retention, and reactivation. • Translate sales priorities into CRM campaigns that help sales representatives stay connected with prospects and customers at the right moments. • Partner with outside sales leadership and sales representatives to understand field needs, customer pain points, and market opportunities. • Support sales outreach with CRM-based email campaigns, triggered communications, follow-up sequences, event invitations, educational content, and relationship-building touchpoints. • Ensure campaigns are designed to reinforce the sales process and make it easier for sales representatives to prioritize and act on opportunities. • Collaborate with Sales Operations to improve CRM data quality, campaign targeting, and lead handoff processes. • Monitor campaign performance, including open rates, click-through rates, conversions, lead activity, sales follow-up, pipeline influence, and engagement trends. • Use campaign data to identify opportunities for testing, personalization, segmentation, and journey optimization. • Conduct A/B testing on subject lines, messaging, timing, audience segments, calls to action, and campaign workflows. • Prepare regular reporting and insights for sales and marketing leadership. • Manage campaign lists, workflows, customer journeys, email templates, landing pages, forms, and campaign logic within the CRM platform. • Ensure CRM campaigns follow brand, compliance, data privacy, and communication standards. • Partner with technical teams or CRM administrators to troubleshoot platform issues, improve automation capabilities, and support integrations. • Recommend improvements based on performance data, sales feedback, and customer behavior.

🎯 Anforderungen

• 5+ years of experience in CRM marketing, lifecycle marketing, marketing automation, sales enablement, or campaign management • Experience building and managing campaigns in Microsoft Dynamics, Dynamics 365 Customer Insights, or a similar CRM/marketing automation platform • Strong understanding of email marketing, audience segmentation, automated customer journeys, and campaign performance reporting • Previous experience supporting a sales organization, preferably an outside sales, field sales, channel sales, or B2B sales team • Ability to translate sales goals into effective CRM campaigns and actionable marketing programs • Strong analytical skills with the ability to interpret campaign data and recommend improvements • Excellent project management skills, including the ability to manage multiple campaigns, timelines, and stakeholders • Ability to effectively work cross-functionally with Sales, Marketing, Operations, Analytics, and Technology teams

🏖️ Vorteile

• medical • dental • vision • 401k • PTO/paid sick leave • employee stock purchase plan